Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.

This is The Story of a Brand with your host, Ramon Vela.

So I think that the direct consumer companies that sell things that you need, no matter what your lifestyle is, will win.

Ultimately, there's going to be, and there already is a period of real challenge for every company,

because things are disrupted, just everything in different ways, things you don't even realize,

you know, maybe not on the surface are. And just forget about direct-to-consumer.

Brands that sell product that people need in an efficient way that doesn't require people to take a risk their health in order to get.

And obviously, all of us sort of measure that risk in different ways.

Like my wife has a heart condition.

And so because of that, we are very, very strict with, you know, whenever we go outside,

we wear masks and gloves and we don't touch anything, you know, because she's a high-risk person.

How many emails do you have unread right now?

A hundred?

A thousand?

More?

Now how many unread text do you have?

Probably none.

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