By Humankind - Great Products Can Be Great for the Planet

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 19 June 2020

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

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Summary

When Brian Bushell, Co-Founder, and CEO of By Humankind, decided to take a vacation in between gigs, he got more than just rest. While swimming in the ocean at a beautiful resort, he saw first hand, a huge pile of single-use plastic items floating in the water. Since then, he couldn't get it out of his mind. So he decided to do something about it. And so after some research, the idea of By Humankind was born: a personal care brand dedicated to both creating clean effective products while reducing single-use plastic waste. Here's his story.

In part 1 of this feature, Brian discusses His pre-By Humankind journey, Why it's important to experience life in between founding companies, How he experienced the disaster of single-use plastics in our oceans, The founding idea - formulas that can pass through your body inside packaging that can pass through mother earth, How he didn't haven't any experience creating clean beauty products, How deodorants work, Why the only thing better than great products is a great team, How they chose which products to design and make first, Why they decided to choose the top single-use plastic offenders, Why only 7% of single-use products get a second life, Why consumers need to start thinking about packaging, Why if you want to make clean products accessible - the biggest challenge is cost, and so much more.

Join us while Ramon Vela interviews Brian in Part 1 of this episode and listen to her share the inside story of his brand.

For more on By Humankind visit: https://byhumankind.com

Justuno - justuno.com/ramon
Pattern89 - pattern89.com/pod
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:20.9	And once I proved to myself that I could at least build some great clean beauty products,
0:30.4	I paused everything.
0:31.9	Because the only thing more important than building great products is having a great team.
0:39.9	And for me, having built a number of companies in the past, I've always had a co-founder,
0:46.7	understood the importance of team and understood that, you know, I'm being a corky guy myself.
0:51.8	I need a strong partner who does certain things much better than me.
0:56.3	And I set to LinkedIn, and I started looking for certain characteristics of people that I thought would compliment my own.
1:03.7	And through LinkedIn, cold called close to 100 people, interviewed them, met for coffee, and ultimately only met one, only offered the
1:13.6	opportunity to join me to one guy. His name is Josh Goodman. And once I had Josh as my co-founder,
1:19.4	we started by Human Kind. How many emails do you have unread right now?
1:28.4	A hundred?
1:29.5	A thousand?
1:30.2	More?
1:33.1	Now, how many unread text do you have?
1:34.9	Probably none.
1:40.7	This is why over 600 of the most innovative retailers rely on attentive,
1:43.8	a personalized mobile messaging platform. With Attentive, brands reach more mobile
1:47.2	shoppers and drive incremental revenue in a new way, driving 10 times more revenue per message than
1:53.4	email. Visit Attentive Mobile to request a demo and let them know that you heard it here
1:58.8	on the story of a brand.
	...

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