Busting The Most Common Investment Myths with Steffi Baker

The Exit - Presented By Flippa

Technology

5 • 2K Ratings

🗓️ 27 November 2023

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week on The Exit: Steffi Baker has pushed herself not only in her career as a co-founder and investor, but also as a competitive figure skater, skating in the opening ceremony of the olympics. After the olympics, Steffi moved to London to complete her MBA where she found herself meeting women who were looking to grow their wealth but were constrained by societal stereotypes. That was when Steffi co-founded the High Net Worth Women Institute. Designed to help people leverage personal leadership skills to become successful investors, and wealth creators, Steffi supports women with the comprehensive tools to build and maintain their legacies. Steffi shares her number one tips for any founder, why you should always have an exit plan in place, and some of the do’s and don’ts when it comes to going after investors. Steffi Baker is currently the co-founder of High Net Worth Women Institute. Steffi serves as lead program designer and mentor for the “Leader Investor” and 4 Pillars of Female Wealth initiatives. Her mission is to help women, couples and families develop and leverage personal leadership skills that translate to becoming successful investors, generational wealth creators and community leaders. She is a dual US/UK citizen and presently resides in Salt Lake City, Utah. In her spare time she figure skates competitively and volunteers with animal rescues. LinkedIn: https://www.linkedin.com/in/steffibaker/ Website: https://www.highnetworthwomen.com/ Download the free HNWWI Wealth Toolkit: www.highnetworthwomen.com/wealth-toolkit Flippa’s First Access: https://flippa.com/exit For a Free Flippa Business Valuation: flippa.com/freevaluation -- The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

Transcript

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0:00.0	Hello, and welcome to the exit presented by Flipup, the number one platform to buy and sell online businesses.
0:06.0	Flipup manages over a billion in deal value annually, and combines expert buy and sell side advisory with its market leading valuation tool,
0:14.0	deal room, off market offering, market insights, and an AI based deal by deal matching engine. Now for the exit.
0:22.0	The exit is a 30-minute podcast featuring awesome entrepreneurs who have been there and they have done it.
0:27.0	The exit talks to operators who have bought and sold businesses of all different sizes. You learn how they did it, why they did it, and get exposure to the world of exits.
0:35.0	It's a world occupied by a small few, but accessible to many. On this episode of the exit, I sit down with Steffi Baker.
0:43.0	She's the co-founder and financial educator at High Net Worth Women Institute.
0:49.0	So this is a really unique episode. I like to sit on both sides of the equation when it comes to entrepreneurs and investors in many episodes.
0:58.0	But this one is special because Steffi has a great experience with family offices, wealth management, and operating business.
1:07.0	So we sit down and we kind of dispel some of the misconceptions that are holding women back from business.
1:15.0	And we really dig into some of the strategies that women can deploy in business.
1:21.0	And this is one of these empowerment shows that I really want to get out there to more women entrepreneurs and just let them know that resources are available.
1:30.0	Communities are available out there to help you grow your business and really get to that exit.
1:37.0	And this is a fun conversation because it's so wide-ranging given that Steffi has a background as a competitive figure skater.
1:44.0	She's an author and a writer, and she's just helping women really hold on to and build wealth over time, preparing for exits, building business.
1:55.0	And all these things are all intertwined and we talk briefly about the importance of having a bedrock underneath you when it comes to building a business outside of your comfort zone when you come back home.
2:10.0	You need to be able to actually have a foundation for your finances and everything like that.
2:14.0	So this is a special episode between financial education and building a business family offices just a ton of really great information.
2:24.0	Without further ado, let's sit down here on the exit and talk to Steffi Baker.
2:42.0	All right, I am here with Steffi Baker, the co-founder and financial educator at the High Net Worth Women Institute. How's it going Steffi?
2:52.0	Hi everyone, it's great. Great to be here with you, Steve.
2:55.0	Yeah, so before we kind of unpack a little bit of the things that you're working on, let's talk about your background.
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