Business Marketing Mistakes You're Probably Making | Melody Estrada | Me&Co.
Yo Quiero Dinero
Jannese Torres
4.8 • 616 Ratings
🗓️ 14 October 2024
⏱️ 44 minutes
🧾️ Download transcript
Summary
Episode 292 features Melody Estrada of Me&Co. We're talking about business marketing mistakes you're probably making. Listen now!
Melody Estrada is an entrepreneur, community leader, and startup ecosystem advocate. She is the Founder and CEO of Me&Co, a marketing studio and educational space that helps entrepreneurs build strong marketing strategies and offerings for their businesses.
Melody is passionate about removing barriers that founders face in accessing proper resources and introductions to grow and scale their businesses. Her primary work has been with entrepreneurs, investors, and key stakeholders to address the challenges faced by Latino-owned businesses.
For full episode show notes, visit here.
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Transcript
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| 0:00.0 | There's certain aspects of your business marketing that I think, especially if you're like a forward facing brand, I think there's going to have to be elements where you still stay involved. |
| 0:07.9 | And that's okay. |
| 0:08.7 | I know there's this whole new movement around faceless marketing. |
| 0:11.0 | Can we talk about that? |
| 0:12.0 | I am convinced that a lot of these like marketing courses is just like today's version of an MLM because I think a lot of people are getting sold this get rich quick scheme. |
| 0:22.1 | But these courses are not actually teaching you digital marketing in the way that like someone |
| 0:27.1 | like Melody who does this for a living can do. They're just teaching you how to resell the course |
| 0:31.7 | to somebody else and fucking bamboozled that. I keep seeing this pop up on my Instagram and I just |
| 0:36.6 | swipe. I don't even entertain it. It's pretty |
| 0:39.2 | and it sounds and it looks good. I can't get behind it. Everyone thinks AI is going to take over the |
| 0:43.8 | world, how our jobs are being taken away. And I'm just like, no, the person who knows how to use AI |
| 0:48.2 | may take over your job. But I firmly believe that the human aspect of our work will never go away. There is a lot of scam out there. But at the end of the day, if you're looking to get rich quick and make, I don't know how much a month out of nothing, then you're probably not the client I want to work with. And I want to make sure I establish a distinction, though. I can understand if a client doesn't want to be face forward, but it's still willing to share their story. |
| 1:11.5 | You don't want to put your picture up, that's fine. |
| 1:13.0 | But we have to share your story. |
| 1:15.3 | And we have to share why you got started with the business. |
| 1:18.3 | And that's what moves people to do business with others is if they feel convicted and they |
| 1:21.8 | really align with your values and they trust you. |
| 1:24.1 | That's the biggest thing. |
| 1:27.9 | You're listening to Joquiero Dinoa, a personal finance podcast for the modern Latina. |
| 1:33.9 | I'm your host, Janice Torres, award-winning Latina personal finance expert. |
| 1:38.6 | I didn't always have my financial shit together, but when I started looking for POC-friendly |
| 1:43.3 | personal finance podcast, |
... |
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