This is Why Your Blog Isn't Loved by Google | Ep. #707

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 8 July 2018

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #707, Eric and Neil discuss why your blog isn’t loved by Google. Tune in to hear the one big mistake most people make. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: This is Why Your Blog Isn't Loved by Google [00:35] People like using web addresses that stick to the format “blog.domain.com” [01:08] Eric and Neil believe this is a mistake. [01:25] When Eric’s past companies switched from a sub-domain to a sub-folder, traffic increased. [02:30] If you’re going to switch, you have to change all of your internal links plus 301 them. [03:00] A lot of work is involved in switching over. Use Screaming Frog to make sure you changed everything over correctly. [03:45] You have to make sure you have an excel sheet your engineers can follow. [04:50] Go post by post when moving everything. [05:00] This is also an opportunity to update and delete content. [05:15] Make sure all your info is up to date. [05:22] That’s it for today! [05:27] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time. Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue, and I'm Neil Patel,
0:57.0	and today we're going to talk about why your blog isn't loved by Google.
1:02.0	So most of you guys, when you have a blog,
1:04.6	what we've noticed is a huge trend.
1:06.2	People like doing or making their blogs,
1:09.2	blog dot your domain.com. And I've done this in the past do you do this right now
1:16.7	no right now we're on a sub domain but I can speak to an example in the past so you're on a sub domain
1:21.4	I'm sorry I'm sorry I'm not we're in a sub folder so so folder so there's two real options one you just have the blog on your domain like your domain
1:27.8	dot com slash blog or if your blog is a home page it would just be your domain
1:31.6	dot com but a lot of people are doing blog dot their
1:35.9	domain. Which is a sub domain and I used to make that mistake as well. I don't know if you knew that.
	...

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