Neediness just immediately turns people off and people can smell it a mile away.

Nothing kills neediness faster than having a list. Hey, everybody, what's up? Welcome to the podcast.

And in case you recognize this face over here, it's probably because you've seen him many, many times he's the returning champion. His name is Daniel Priestley, and he's been here one, two, three times. So this is our fourth episode together. And we're now in a different place, different space. We're here in Santa Monica, my old stomping grounds. And we're right above the Third Street Promenade.

So Daniel's been jet-setting, and we keep bumping each other all the time. And in case you haven't seen those videos before, I'm going to put the links in the description or wherever else you can see this video. You'll see those. Check those out first. And then come back to this episode. Save this one for later. Daniel, welcome back. So good to be on the show.

Thank you very much for having me back.

Number four.

Number four.

We're running out of things to say. and then come back to this episode. Save this one for later. Daniel, welcome back. So good to be on the show. Thank you very much for having me back.

Number four.

We're running out of things to say. I don't think so. I think we're going to smash this one. This is, I think we've been building up for this. Okay, well, that... No pressure. What a team. Okay, Daniel. I think you put out something on X or tweet or something like that about what people want us to talk about. And they're talking about how to get like high-end clients. Ten high-end clients next year. Not just one. They're super greedy. They want 10. 10. Yeah. That's kind of a good interesting number. One of a month for two months of just holidays. Okay. I guess. Okay. So first, maybe we have to put some definitions around this. What do you think they mean by first high-end clients?

Yeah, a great question. I think every business has like a client who spends way more money than most. So it's got to be a client that for you makes you go, ooh, right? That feels big. So let's say you're a coach or a consultant. Most clients spend

five grand. This would be someone spending 25 to 50 grand. So maybe five to 10 times more than a

typical average client. Maybe you're an agency. You've got most of your clients doing something

for 20 or 30 grand. And then someone comes along and says, hey, we've got a 230 grand budget. It's like, oh, okay, yeah, I want to win that. That would change the game. That would be pretty good. I was at a party the other day and this guy said, my business is really risky because we signed up one client who spends 200 grand a month. And he said, all of my other clients combined are less than half a million,

and I've got this client that's doing $2.4 million for the year. So that's super high end, right?

Seven figure. What do you think of as high end? Well, I think that's a pretty good place to start,

where it's not an incremental difference. It's an exponential difference. It's an orders of magnitude

more than your typical client. And I think when we smell one or we see one, we're like, it's a whale. Everybody, let's do everything we can to bring the whale in. Because here's the shocking thing that a lot of people don't realize. They think, okay, number one, when you have a really big client, you have to do totally different things. Not necessarily true. And that the other thing is that they're going to be really high maintenance. They're going to nitpick every little thing. Completely the opposite. So let's dispel that myth first because although the idea is very attractive to our listeners, that having a big client that's going to spend three to five or even 10x of what you normally get, that would just cause their blood pressure

to go up because of those fears. But let's dispel that myth first. My experience with super high-end

clients is that they're completely reasonable, small things mean a big deal to them. And actually,

their ability to get a return on investment is normally so high that even just doing a small

thing well will actually get them return on investment even though they've spent so much money.

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