Light that spark fire nation JLD here and welcome to entrepreneurs on fire brought to you by the HubSpot podcast network with great shows like the salesman podcast today will be focusing on building the next napah valley in the Himalayas to drop these value bombs I brought Michael Juregens into EO fire studios.

Michael is a wine expert author professor drummer international business consultants founder of boot tan wine company and owner of so Cal rum and drinking and knowing things and fire nation today we'll be talking about why why the Himalayas for the next napah valley.

We'll talk about the key challenges as well as this key phrase drinking and knowing things what the heck does that mean you will have to find out when we get back from thank in our sponsors.

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administration entrepreneur of the year at thrive time show dot com slash fire Michael say what's up to fire nation and share something that you believe about becoming successful that most people disagree with what's up

nation and I guess one thing I believe about being successful is you have to cultivate a really a mindset of apathy and what I mean by that is you you cannot be come to outcome dependent because what ends up happening is as you go along and you're pursuing you know whatever the vision is it's never going to work out exactly the way you want

to do and so if you're 100% focused on the outcome you never actually see the opportunities and a good example that is slack right you know those guys didn't set out to make slack they were doing something else they created

slack to help them pursue their other vision and then they looked at it we're like oh this is pretty cool we should we should bark at this thing so yeah this idea of of not being outcome dependent I think is critical to success not just in business but in life too I think

that's important is being action dependent fire nation because you never know if you're going to stumble upon you never know what's going to lead to the next thing but guess what sitting on your butt and just wondering and trying to wait till your perfect is going to result in absolutely nothing so as I mentioned during the intro we're talking today about the building the next

map of valley in the Himalayas what an audacious goal but hey if we're not having a big hairy audacious goal in our life what are we really doing on this earth and Michael I don't think you know this about me but I actually

have the Himalayas it's 12 day and a perna circuit track and it was an absolutely amazing experience and therefore I do know firsthand that it's a gorgeous place but I also know that it's quite remote so break it down for us why did you

choose the Himalayas for the next napah valley there's a piece of it that said if I wanted to start a vineyard I could just go down the street to pass a robles or to macula and start a vineyard be like everybody else and that's not interesting to me but I think really the draw to the Himalayas it wasn't like I set out to go

there to explore where we can start a wine industry I happened to be in Bhutan and I noticed how just magnificently beautiful the place was and how amazing the crops were there and so I actually thought they

already grew grapes there so I went around asking everybody where the vineyards I want to go see the vineyards while I'm here and everyone's like we don't have any as well as like well you guys should you need to get on this right away and I kind of coach the

industry around how I thought that they should do it and I gave them all the information I wrote up the business plan for for them and I just wanted them to do it I thought it would be bitch and if they did it and they they came to me and said we really

really want to do this as a country but we really want to partner with you to do it and I was like that sounds like the coolest adventure pretty much

that you want to have in the wine world so I'm in let's talk about the specifics because a lot of people have dreams like I have dreams Kate has dreams, people listen to this podcast they have dreams but there's a difference between having dreams and actually

feet on the grounds accomplishing dreams so let's get specific like let's really talk this through because I think fire nation can maybe learn

action that you're gonna be taking about great ways

they can go forward accomplishing their dream.

So how are you accomplishing your dream

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