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The GaryVee Audio Experience

Building a Strong Online Community | Best Practices from Influencers

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing

4.818.3K Ratings

🗓️ 31 July 2024

⏱️ 47 minutes

🧾️ Download transcript

Summary

In this episode of the GaryVee Audio Experience, I had the pleasure of hosting an insightful conversation with influencers on Instagram Live. We kicked off by discussing the ever-evolving nature of social media algorithms and how creators are winning on merit rather than follower counts. We dove into the potential of Snapchat Spotlight, emphasizing its current gap in the market and how it's a fantastic opportunity for both seasoned creators and newcomers.Our discussion also touched on the complexities of raising children in the digital age, where influencers shared their experiences and concerns about overexposure and the potential long-term effects on their kids.


We talked about the importance of teaching empathy, compassion, and accountability to our children to prepare them for the real world.Gary Vee shared his thoughts on the critical role of self-esteem in navigating social media, highlighting that building genuine self-worth is key to handling online interactions. We also explored the challenges influencers face with negative feedback and the importance of not letting it overshadow the positive impact they can make.We covered the significance of engaging with your audience, focusing on the value of building a strong, supportive community rather than chasing follower counts.


The conversation included practical advice on content creation strategies tailored to different platforms and how to maintain a balance between personal life and online presence.


Overall, this episode is packed with valuable insights for anyone looking to understand the nuances of social media, build a robust online community, and effectively manage the pressures of being a content creator in today's digital landscape.


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Tickets to VeeCon 2024 are now available on https://veecon.co/tickets Check out my new book - Day Trading Attention: https://garyvee.com/dta

Transcript

Click on a timestamp to play from that location

0:00.0

Unlike YouTube, on social media, people are starting to not follow.

0:04.3

They don't need to, because the algorithms are bringing you what you like.

0:09.3

So one of the reasons your views are over-indexing is you're getting enough likes and shares and people are staying on the video so the algo is understanding that people like your stuff and they keep showing it to more people and then more people like it.

0:21.0

So you're winning on the merit of the creative

0:23.0

literally when I started in social media in 2006 and 7 if you interacted with anyone it was considered rude not to follow each other

0:31.0

Yeah.

0:33.0

Today, when I look at the behaviors of the end consumer,

0:36.0

we're going to like it, but we're not going to follow the person

0:38.2

because I'm going to see it anyway.

0:39.6

And that's what's starting to happen.

0:41.0

And so that's something to not over fix a

0:44.4

no. Attention is the number one asset. Anything I can help you with from

0:50.0

understanding like any any growth that you're looking for from.

0:56.0

Like for example, how much are you all doing on Snapchat spotlight?

1:01.9

So we've been vague with Snapchat.

1:05.0

We grew it up where I think we're at like, I don't remember the last time I looked at it was probably like 650,000 members or people who are

1:15.0

who are involved.

1:16.0

Yeah, so to me that's this is for everybody who's listening who's trying to grow.

1:20.0

It's always supply and demand.

1:22.0

Everyone's trying to win on Tik-Tok now,

1:23.6

even though five, six years ago, as you know,

1:25.2

I was yelling like, this is where the opportunity is.

...

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