I want to really move this into a very aggressive Q&A session

because I think, you know, just based on how many people hit me up on LinkedIn

and on Twitter over the last 24 hours about this,

you know, the far majority of this room at least has some level of context of what I'm going to talk about or what I believe and I don't think that brings you the most value.

I am really passionate about operations and how to build an actual business and it's very hard to produce

content for that that can bring enough value and that's why I don't go there I found my

listen I think a lot of you have a sense of me

there was a very long time where I went nowhere close to anything motivational

because I've 0.0 interest in being a motivational speaker, even though I know many, many people view me that way.

I'm motivated. I'm optimistic. I'm deeply grateful and happy.

And I genuinely do believe that perspective really

really matters because if you think you've lost before you've started you

actually already lost that that's real because that happens to me in things.

So I have that in me, but I promise you,

please feel free to go very detailed.

I don't have a C.O. I have a C.O. I have a C.O. I have a thousand people. I don't have a C.O.

because I'm operating it. I'm making tangible operational decisions in the back room

right now.

I've just been very, very thoughtful

of how to create content at scale and post-produced

it contextual to the platforms that matter.

But that doesn't take away from the fact that I'm spending 11 to 14 hours a day being the CEO and CEO of a thousand person global agency.

...