Building a Stellar Reputation to Grow a Company by 535% in Just One Year
The Home Service Expert Podcast
Tommy Mello
4.7 • 793 Ratings
🗓️ 22 December 2020
⏱️ 56 minutes
🧾️ Download transcript
Summary
Susan Frew is the author of Pufferfish Effect. A CEO, professional speaker, and business coach, she propelled her family business to reach the Inc. 5000 with her own formula and experience, simultaneously overcoming a devastating employee theft that almost took their company down. She has coached 150 different companies and 17 different trades to success during the 2008 Recession, and has honed her skills across two decades to help business owners overcome adversity and achieve success.
In this episode, we talked about business consulting, leadership development, change management, budgeting...
Transcript
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| 0:00.0 | Here's another thing that I have seen in my experience as a business coach is people don't find a niche. |
| 0:07.5 | They're like, everybody's my customer. |
| 0:09.2 | And I'm like, well, no, they're really not. |
| 0:11.5 | Because so let's look at all your existing customers and grade them, right? |
| 0:15.8 | A, B, C and D. |
| 0:17.0 | Awesome, basic. |
| 0:18.4 | Cs can't deal with them. |
| 0:20.0 | Total pain in the behind. Waste a lot of your time. Indeed, Dead Beach. They don't pay you. Get out of the way, right? They're not your customer anymore. Yay. It looks terrible to a banker or to any investor when you have $100,000 of accounts receivable sitting on your books, right? So I think that finding a niche will create, first of all, |
| 0:41.5 | a better experience for that niche that you're focusing on. |
| 0:45.2 | It will cost you a lot less in marketing. |
| 0:48.0 | It will help you to focus and be able to build a strategy, |
| 0:52.2 | a customer service strategy, around that customer. |
| 0:55.7 | Now, you may have more than one niche, but you need to really decide who you can serve the best |
| 1:02.5 | and not have 82 products either, right? Pick your top five products and just go for it and |
| 1:09.7 | become an expert. So I think that is something that |
| 1:12.9 | I see business owners do all the time. They're like all over the place with who they serve. |
| 1:18.3 | Welcome to the home service expert where each week Tommy chats with world class entrepreneurs |
| 1:23.9 | and experts in various fields like marketing sales hiring and |
| 1:28.3 | leadership to find out what's really behind their success in business now your |
| 1:33.8 | host the home service millionaire Tommy Mello welcome back to the home service |
| 1:41.4 | expert my name is Tommy Mello and today I have a special guest. |
| 1:45.3 | She's visiting us from Denver, Colorado. Susan Pruh. |
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