you know, I always say, think of Google like the librarian. And if you were to walk in with a book,

you know, when I was a kid, I'll date myself here and I show you these wisdom hairs that I've

acquired over the years. But, you know, when you're a kid, we used to wrap our school books in brown

paper bags, right? We'd make these book covers on it, and that's how you you keep them good. Well, if you didn't have anything on it, and if you took it into a library, and the librarian could not open up the book, it's a guess as to where that book

should be indexed on the shelves of the library, right? So think of Google in that sense that if you

create a website, you can have it look great, great images, great content, that sort of thing. But if you don't

go the extra little mile to make sure that you've got properly written title tags and descriptions

that work in harmony with what we see with our eyeballs, right? Google is looking at the code.

Users are looking at the face. And so that code, those title tags and descriptions,

still today play a very big role. And if you don't bring your website to par, doing those little

things, then you're really missing out on some of the easiest and least expensive stuff

that you can be doing. Welcome to the Home Service Expert,

where each week Tommy chats with world-class entrepreneurs and experts in various fields,

like marketing, sales, hiring, and leadership,

to find out what's really behind their success in business.

Now, your host, the Home Service Millionaire, Tommy Mello.

Welcome back to the Home Service expert. I'm Tommy Mello. You guys know me. I'm here with a good

friend of mine, Dave, and Dave, you're going to kill me, but I don't want to butcher your last

name. I think it's easier than it sounds. Yeah, it is. You know,

just remember useful or useless. So, you know, either way it works. But yeah, it's use. Yeah,

yeah. I mean, I've heard it. I just, I could have said use or use. I'm going to go over some

of Dave's expertise here. He's an expert of leadership development, business consulting,

...