Building a Loyal Brand from Scratch, Surviving Difficult Seasons + The Secret Sauce to Finding Success with Kristina Girod

Powerhouse Women

Lindsey Schwartz

Entrepreneurship, Business, Education, Self-improvement

4.9 • 912 Ratings

🗓️ 11 April 2024

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

How do you go from sleeping on the studio floor to flying first class internationally? Here to share her inspiring entrepreneurial journey is Kristina Girod, Owner + Chief Motivation Officer at POWER+FLOW: Indoor Cycling! From nearly flopping in the first six months to now hosting on demand classes with attendees from around the world, Kristina knows exactly what it takes to build a successful business from the ground up! We'll have an incredible conversation covering all seasons of entrepreneurship – the highs, the lows, and the life changing lessons that come from it. We'll discuss how to survive through hardships, foster fierce brand loyalty + open yourself up to monumental opportunities. Get ready + get motivated to bring your business to new levels.

HIGHLIGHTS

02:05 Catching up on 6+ years of evolution and transformation.

05:40 Pre-POWER+FLOW days to early days of entrepreneurship.

10:30 What it takes to build a business from the ground up.

14:50 Creating brand loyalty through authenticity + energy.

20:35 Kristina's "flop" story + how to survive difficult seasons in business.

27:00 The mindset it takes to keep going through the hardships.

31:45 Open yourself up to multiple opportunities just by saying 'yes'.

37:00 What being in the middle of evolution feels like.

41:55 Building international reach + the magic of metrics.

44:50 2020 Kristina vs 2024 Kristina.

48:20 Celebrating Kristina's creative spirit that allows people to operate at their best.

RESOURCES + LINKS

Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone!

Powerhouse Women is a COMMUNITY and YOU are part of it! Take a screenshot of this episode and tag us on Instagram so we can keep the conversation going and create more of the episodes you need!

Powerhouse Women: @powerhouse_women

Lindsey: @llindseyschwartz

Visit the Powerhouse Women website: powerhousewomen.co

Join the PW Community Facebook Group: facebook.com/groups/powerhousewomencommunity

Grab your ticket for the 2024 Powerhouse Women Event August 9-10th in Scottsdale! powerhousewomenevent.com

Transcript

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0:00.0	That's a gut-wrenching moment when you have what you think is a lot of money and you're like,
0:04.5	it's gonna take more.
0:06.0	Listen, only fans, I'm here.
0:09.0	He was game for, he's like, do what you gotta do, babe.
0:11.0	I'll be behind the camera filming and I was like-
0:13.0	True support.
0:14.0	You should start your own.
0:15.0	I was like, never.
0:16.0	I don't want to work that hard.
0:18.0	Having to rebuild my entire community was a hit to the ego.
0:24.4	Lindsay, how we all start?
0:26.1	I googled how do you start a business?
0:29.1	I had to cancel classes and nobody showed up.
0:32.1	I don't want to cuss, but you can't.
0:33.9	Holy shit.
0:35.0	I can't do this if you're not going to return the energy that I'm outputting.
0:39.4	It's no surprise why you've built what you've built because people get better when they're around you.
0:44.5	I will give you my best and it will pull out yours.
0:48.9	In my experience, here is the secret sauce for success.
0:54.3	Welcome to Powerhouse Women.
0:57.8	The podcast for women who know they are ready for more.
1:01.6	Let's go.
	...

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