Building a Brand Bigger Than Yourself: Bridget James Ling on Movement Marketing | #Marketing - Ep. 65

The Russell Brunson Show

Russell Brunson

Marketing, Entrepreneurship, Business

4.8 • 982 Ratings

🗓️ 27 August 2025

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Bridget James Ling has built something incredible in just a few short years. She went from quitting her job in 2020, flying to Costa Rica, and barely affording a Funnel Hacking Live ticket… to leading Freedom Queen, a movement that now fills events with hundreds of women entrepreneurs. In this episode of The Russell Brunson Show, she walks through exactly how she made the shift from “just a coach” to a true movement leader, and why that shift changed everything. Key Highlights: ◼️How Bridget transformed her coaching business into Freedom Queen by building an identity and movement around her clients. ◼️The story of her first retreat in Costa Rica and how she sold a $12K offer that proved the power of movements. ◼️Why she believes movements scale faster than coaching, and how she shifted her marketing from “work with me” to “become a Freedom Queen.” ◼️The reality of online hate, how it almost broke her, and the mindset shift that made her stronger. ◼️Behind the scenes of filling her events with hundreds of women using affiliates, vision-casting, and status-driven incentives. Bridget’s journey is proof that when you stop selling your time and start leading a movement, everything changes. Her story is inspiring, raw, and filled with lessons for anyone who feels called to lead. Whether you’re building your first group program or planning to fill a stadium someday, the marketing and sales principles she shares will challenge and motivate you to think bigger. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠◼️ If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Now, obviously, if you want to sell stuff online, you're going to need a good funnel. But if you want a great funnel, then you're going to need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their 9 to 5 and to launch their dream than any other company on earth. ClickFunnels was built for the dreamer and the doer, and you can get a free 14-day trial by going to ClickFunnels.com slash podcast right now. That's clickfunnels.com slash podcast.
0:24.7	ClickFunnels.com slash podcast right now.
0:22.3	That's click funnels.
0:22.9	com slash podcast.
0:24.7	ClickFunnels because you're one funnel away from changing the world.
0:28.4	This is the Russell Brunson Show.
0:32.9	What's up, everyone?
0:33.8	Welcome back to the show.
0:34.8	Today I'm excited to have somebody who I've gotten to know over the last couple of years.
0:39.7	I think the first time I actually became really aware of you is when you were inner circle and I met you really quickly and I started following you. And again, I don't know if this is true or not 100% of your personality, but you reminded me more of me. like you were more quiet and calm and reserved and I should watch you online and you were like
0:54.2	this person who's like
0:56.1	entertaining and doing events and running and I was like, I get that a lot of people who like to go to church and make, Russ, you're so quiet and reserve. And then I see you online. I'm like, who is this person? So that was got my first and then my second impression of you. having fun watching your journey along the way. Those who don't know where you're at,
1:11.1	name's Bridget James Ling. She's doing a lot of really, really cool things and excited to have you second impression of you. I've been fun watching your journey along the way. Those who don't know where you're at,
1:11.1	names is Bridget James Ling.
1:30.6	She's doing some lot of really, really cool things and excited to have you on the show today. So first off, how are you feeling today? And I'm excited to have you on the show. I am so excited to be here, Russell. Like, this is a dream come true. Thank you for having me. I'm ready to provide some value for women who want to scale their coaching businesses.
1:44.9	It's so cool. I'm excited to start because the ending of this is like you're about to do another huge event. Last year you did an event. I think you said 500 women came to it this year probably even closer to 700. And so that's like the end goal, which I think everyone in our world who's a coach is looking like, how do I build the following in the event and all the stuff? But I want to reverse engineer the beginning of it because that is where a lot of my listeners are at right now, where they have a vision, have an idea, but they don't know the steps to get there. So where did this whole journey start for you? And how long was that i mean it was really 20 20 i've always
2:03.5	been an entrepreneur my whole life i went to school part time and then also studied how to build
2:08.5	brick and mortar dance studios like highly competitive dance businesses and when i moved to new york city
2:14.9	i was working for a dance company there, but ultimately
2:17.6	realized that I could work for myself.
2:21.0	And I started, was my freedom journey.
2:23.8	And I started trying network marketing, teaching fitness online.
	...

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