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The Russell Brunson Show

Offer Lab: The New Way to Make Money Online (That’s Actually Fun Again!) | #Sales - Ep. 66

The Russell Brunson Show

Russell Brunson

Marketing, Entrepreneurship, Business

4.8982 Ratings

🗓️ 1 September 2025

⏱️ 21 minutes

🧾️ Download transcript

Summary

In this episode of The Russell Brunson Show, I’m pulling back the curtain on something brand new that I believe represents the future of selling online: Offer Lab!!! Over the last 25 years, we’ve seen wave after wave of breakthroughs… funnels, Facebook ads, influencer marketing, TikTok shops… But now we’re hitting a point where entrepreneurship feels more like a solo sport than a community effort. That’s a problem, because business was never meant to be done alone. Offer Lab is the solution because it’s a platform built around collaboration, not competition. I’ll share why this next evolution is so powerful, how it completely changes affiliate marketing, and why collaboration is the new currency of online business. Whether you already have an offer, are just starting out as an affiliate, or want to maximize both sides, this episode will help you see what’s possible - and also get you excited to learn more about OfferLab and dive into the 17 ways it can help you earn money online even if you’ve never sold a penny online before! Key Highlights: ◼️ Why the old way of selling online is broken… and what’s replacing it. ◼️ How Offer Lab makes entrepreneurship collaborative again. ◼️ The power of “collaborative funnels” and why they’re a game changer. ◼️ Real examples of how sellers and promoters can partner instantly. ◼️ The built-in marketplace where anyone can start selling in minutes. ◼️ Why automatic payouts and shared funnels solve the biggest headaches in affiliate marketing. If you’ve ever felt stuck, isolated, or overwhelmed trying to grow your business alone, this episode will show you a new path forward. Tune in to discover how Offer Lab makes selling simpler, faster, and most importantly… Something we can do together. Go to offerlablaunch.com and get all the details! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠◼️ If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way)  Register for my next event →⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

This is the Russell Brunson show.

0:05.2

Hey, what's up everybody?

0:06.3

This is Russell.

0:07.0

Welcome back to the show.

0:08.4

I hope you guys are doing fantastic today.

0:10.9

If you follow me on line anywhere, social email, all the other places, you know that this week and last week, all I've been talking about is this brand new platform that we are launching called OfferLab. I'm curious. Have you seen it? Have you seen the noise I've been creating?

0:23.9

Hopefully you have. I'm really excited about this platform because it is a new way for people to make

0:29.6

money. In fact, we have a live event coming up this week. I'm going to be showing 17 different ways

0:35.8

to make money on this platform. And the platform is really cool, as you will see. But it's something that affiliates can use

0:42.1

to make money in a brand new way. It's like the evolution of affiliate marketing for offer

0:47.2

owners. If you have a product to get other people to promote and sell your products inside of their

0:51.9

funnels, inside of my funnels, it's one of the coolest things in the world.

0:56.7

Anyway, if you haven't been paying attention online, we've been doing some really cool

1:00.1

pre-launch videos.

1:02.2

And visually, ideally, you can go online and actually watch them because they are beautiful.

1:06.3

But I'm going to let you listen in behind the scenes because the message is still the same

1:09.2

and very important because it's the future of selling.

1:12.0

You know, I've been talking about marketing on the internet for 25 years.

1:17.6

Last year, I spent a lot of time talking about selling online because of our biggest selling online event we've been doing.

1:22.5

But I believe the future where things are going is all about collaboration.

1:25.7

It's the next big shift for entrepreneurs.

1:27.1

Instead of just selling things in your own silos, it's selling them with people, cutting out Zuckerberg and cutting in friends and partners and a bunch of other cool things. And so what I wanted to do is I wanted to actually let you guys plug in and listen to the very first of our pre-launch videos. So it doesn't matter if you're at the gym, or working out, wherever you're doing.

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