Keaton "The Muscle" Hoskins Reveals the Mindset Behind His Biggest Wins | #Success - Ep. 64

The Russell Brunson Show

Russell Brunson

Marketing, Entrepreneurship, Business

4.8 • 982 Ratings

🗓️ 25 August 2025

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of The Russell Brunson Show, I sit down with my good friend Keaton "The Muscle" Hoskins. You probably know him from Diesel Brothers or social media, but what I love most is the way he approaches life, business, and family. Keaton has built, bought, and scaled companies across different industries, but behind all the big wins is a story of fear, faith, and following through on a promise he made to his dad. We talk about the unexpected paths that opened up for him… From social media experiments that went viral, to national TV exposure, to creating Limitless Society as a platform for personal and business growth. He also shares how staying present, creating proof in small ways, and investing in health have shaped the way he shows up for his mission today. Key Highlights: ◼️How Keaton turned a fear of flying into a love of helicopters and a tool for presence ◼️The promise he made to his father that fueled his drive to build businesses ◼️How social media skits and giveaways led to Diesel Brothers and Discovery Channel ◼️The simple marketing playbook he uses to grow and buy companies ◼️Why Limitless Society focuses on building better people first ◼️How small, intimate events can create deeper impact ◼️His personal health journey with peptides and new approaches to energy Keaton’s story is about taking massive action, learning by doing, and never backing down from the work it takes to grow. Whether you’re building your first company, leading a community, or trying to balance business with family, you’ll find lessons here that can inspire you to keep moving forward! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠◼️ If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Do you have a funnel, but it's not converting?
0:02.1	The problem 99.9% of the time is that your funnel is good, but you suck at selling.
0:07.1	If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next
0:11.1	selling online event by going to sellingonline.com slash podcast.
0:14.7	That's selling online.com slash podcast.
0:18.0	This is the Russell Brunson show.
0:25.1	What's up, everybody? Welcome back to the show. Today I'm here with someone who I'm really excited to have this conversation with actually. We've hung out like
0:29.4	three or four times, but never had more than like a 60 second conversation at a time. And so I'm
0:34.2	excited just to get known a lot better. And he's got a lot of interesting stories I'm going to find out about. One of them being the fact that he was going to fly up here on his helicopter, but then wrecked it. And now we're doing this remote. And so there's a lot of fun things. A lot of you guys probably know him. His name is Keaton, nickname the Mussel Hoskins. He's been on, you know, on TV. got a got a ton of different businesses, runs events, just coaching, has more businesses than I have funnels, which says a lot and just excited to be hanging out with you today. So thank you for coming and being on the show, man. I appreciate you. Absolutely, man. It's an honor. I look up to you. I think you're a stud, and I'm excited to be able to actually have more than a 30-second conversation with you.
1:13.9	Yeah, it's excited to be able to actually
1:11.1	have more than a 30 second conversation with you. Yeah, it's going to be nice. Hopefully we like each other by the time it's done. I guess we'll find out. So, but first off, so you were going to be, you were planning on flying helicopter up here, which most people don't know you have a helicopter. I didn't realize so the first time I came to your house and they were like two helipads on the thing and you flew in a helicopter and I was like, who is this guy? So I love to hear
1:34.3	any helicopter story because that's a great way to start any podcast, I think. You know, so this is
1:39.0	funny because people ask that all the time because now it's kind of become like my brand, you know,
1:43.8	like hey, he flies helicopters
1:45.3	and everybody always asked me the same question like why do you have a helicopter and I'm like
1:49.2	I don't know it just makes my life easier it's like a time machine you know I can get anywhere I need to
1:54.8	get as soon as I need to be there but but seriously I uh about 10 years ago I used to be deathly afraid of flying.
2:04.8	Like, I couldn't even get in an airplane.
2:06.7	It scared the hell out of me.
2:09.2	And about, about 10 years ago, I made, like, a very specific decision that I would use my fear as my true north of my compass.
2:20.1	Like, if it scared me, I had to do it.
2:23.1	Like, no matter what.
	...

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