Bringing Fragrance Memories Alive with Elizabeth Renstrom
Fat Mascara
Fat Mascara LLC
4.8 • 1.8K Ratings
🗓️ 14 April 2023
⏱️ 51 minutes
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Summary
Photographer and editor Elizabeth Renstrom is the artist behind Basenote Bitch, a project that explores how perfume plays a part in our formative years. In this interview, we revisit vintage fragrances—such as Love’s Baby Soft, Fetish by Dana, Tribe by Coty, and Ralph Lauren Cool—and discuss the marketing messages that were used to sell them. Plus, we learn more about Elizabeth and her work, her favorite beauty products, and the perfumes that have shaped who she is.
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Transcript
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| 0:00.0 | Hey, everyone. It's Fat Mascara. I'm Jessica. Hi, I'm Jen. Welcome to the show. |
| 0:12.4 | Listen, this is like Christmas for me. All right? It is an all fragrance all the time |
| 0:22.8 | episode. If you're into fragrance, like settle in, get on your comfy pants, grab a snack, |
| 0:28.7 | find the obvious room in the house. If you're not into fragrance, maybe this one isn't for you. |
| 0:33.5 | I'm just letting you know. It's for it's for the fragrance for sure. We have Elizabeth |
| 0:38.7 | Renstrom with us here today. Elizabeth is the base note bitch. That's not actually who she is. |
| 0:43.3 | That is her Instagram account. She's a photographer, a visual strategist, avid perfume collector, |
| 0:48.7 | and the creative force behind one of our favorite follows, base note bitch, which you can look at |
| 0:53.5 | on Instagram. It's devoted to vintage perfume with essays and photos. We get into a little bit how |
| 0:59.1 | how she started that project and what it means to her. She's also worked as a photo editor at |
| 1:03.0 | the New Yorker and other publications and sites and her photography has appeared in the New Yorker, |
| 1:06.9 | the New York Times, Wired, Women's Wear, Daily, and others. So yeah, we talk about her work, |
| 1:13.1 | vintage perfume. This is just a trip down memory lane. Let me tell you, like you're going to |
| 1:18.4 | pause this podcast and go to your bathroom and pull out of bed and be like, what do I have hiding |
| 1:22.3 | in here? More maybe it's on display in your living room. And we'll talk about the modern fragrance |
| 1:26.9 | industry and what she thinks of that too. And we're even going to smell a few old favorites |
| 1:31.7 | together. So let's get into it. All right, so Liz, take us back. When did you first fall in love with |
| 1:45.1 | fragrance? I mean, I think like all of you guys too, I feel like my love of fragrance is sort of |
| 1:53.3 | guided by the matriarchs of my family. I mean, my grandmother has always had two signature |
| 2:01.0 | cents and they're both estaylotter. It's estaylotter knowing in like winter and fall and estaylotter |
| 2:08.4 | pleasures in spring and summer. And you know, I loved her. I loved both of them so much |
| 2:16.9 | growing up and they were so tied to who she was. But they always felt a little out of reach for me, |
... |
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