Hey, fam, welcome to the free-trow podcast. I am your host, Dylan Bowman, and today we're joined by Brise Partouche, the French founder

of Satisfi Running, the new apparel brand that brings a certain counterculture element,

the punk rock edge to the trail running category. As you'll hear, Bryce describes himself as a

builder, someone who likes to create new things in the world. I really enjoy

having builders on the show and have been an interested observer of Satisfy in the space they're

carving out for themselves in the industry. So I thought it would be fun to have Brise on the show.

This episode pairs well with the live stream I did with Corinne Malcolm and Mike Ambrose about

the trail running brand

landscape just a few weeks ago. So if you haven't listened to that, I'd recommend you check it out

eventually. In this episode, we come to understand Brise and his personal background. We talk about

the influences music and skateboarding have had on his creative instinct. We talk about

differentiation and brand positioning in the instinct. We talk about differentiation and

brand positioning in the market. We talk about using original media, the satisfied brand

magazine possessed as part of their brand marketing efforts. We, of course, talk about the product,

the future of the brand, and a lot more. It was a super fun conversation, and I hope you enjoy it.

Of course, the free trail podcast is presented by another small independent brand in the trail space,

Speedland, the makers of the GS-Tam, the beautiful orange shoe that bears the free trail logo.

I wore the GS-Tam in the 70K that I did in Japan last weekend, and I was again

reminded what an amazing product it is. My feet and legs feel amazing just a couple days after

this brutal 42-mile effort with almost 13,000 feet of climbing and descending. For those who

ask, I did not use the carbon plate.

In fact, I rarely do for the super long efforts like the Kai 70K, especially those with a lot

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