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Thank you. From Wondery, I'm David Brown, and this is Business Wars Daily on this Tuesday, April 11th.

While we always hate to start off on a sour note, we've got some bad news for beer

lovers. Sudzy brews have long taken up the biggest share of the alcohol market, but factors ranging

from price to competition from other alcoholic beverages are giving ales, IPAs, and loggers a run for

their money. In fact, beer is on pace to lose its market lead within the

next few years, CNBC reports. That change in the market has motivated two of the world's largest

brewers to turn to the spirits to boost the bottom line. That's right, two companies whose names

are virtually synonymous with beer are testing the waters and

introducing their own stiff drinks. Last week, Molson Coors launched a new bourbon from its subsidiary,

the Coors Whiskey Company. The name of that bourbon is Barman 1873, a reference to the Coors

family's German hometown and the year Coors brewing was launched,

...