Free trailers. Welcome back to the show. Of course, I'm your host, Dylan Bowman, and today we

conclude the rollout of our panel discussions from TrailCon, the Trail Running Industry Conference that we helped to launch back in June

of this year with our great friends and partners, Doug Emsley and Brendan Madigan. Over the last four

weeks, we released recordings from the events panel, the media panel, and the Brandon Athlete Panel.

Three amazing discussions that I felt lucky to moderate.

So if you missed any of those, make sure you go back and listen.

Today, you will hear the retail panel with our moderator, Wes Allen, the owner of

sunlight sports in Cody, Wyoming, somebody who has seen as a truth teller

and influential voice in the outdoor industry generally and especially around retail-related

topics.

So we were honored that he would guide the conversation today.

Our panelists are similarly talented.

Mr. Brendan, the owner of Alenglowe sports and one of my

co-founders in trailcon mike ambrose the u.s country manager for normal one of the newest and most

exciting brands and trail running and ted canuteson the owner of the san francisco running company

here in the bay area we hope you enjoyed the trailcon conversations. Please do

visit trailconference.com. We're going to have more information posted there soon as we prepare

for the official launch of the event in Olympic Valley, June 2025. If you're a brand and

interested in partnering with us on the 2025 TrailCon, please do email me directly Dylan at freetrail.com.

Thank you so much for listening.

The Free Trail podcast is grateful for our presenting partner, the feed, the one-stop shop for all your trail running nutrition and training gear needs.

Your boy just placed a big order of some of my favorite products over at the feed.com. First, I got a few boxes of the Morton

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