Brand Is Gravity with Paul Daly
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 4 December 2019
⏱️ 34 minutes
🧾️ Download transcript
Summary
Paul is the founder and CEO of Congruent and host of the Clarity Compressed podcast. After the acquisition of his first business, He is focused on empowering others to connect with their audience through his brand-first approach.
Top 3 Value Bombs:
1. Brand is a feeling and that feeling is the reflection of your viewers values back at them.
2. Brand building does detract from sale that is why you need to have the vision for what your brand should and could be, and with that feeling could and should impact the buyers mind set.
3. Brand is gravity. Realize that the strength of your brand will attract the right things to you. If you are investing in brand, you are investing in making that gravitational pull stronger.
A workshop that teaches you how to define and deploy brand in the real world - Brand Is Gravity
Sponsors:
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Transcript
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| 0:00.0 | What's Shaken Fire Nation, JLD here with an audio masterclass on brand is gravity. |
| 0:09.8 | To drop these value bombs I have brought Paul Jay daily on the mic. |
| 0:14.5 | Paul is the founder and CEO of congruence and the host of the Clarity Compressed podcast. |
| 0:20.9 | After the acquisition of his first business, he is focused on empowering others to connect |
| 0:24.9 | with their audience through his brand first approach in Fire Nation brand is so key. |
| 0:30.2 | So we're going to be talking about how to define brands. |
| 0:33.3 | What brand beats the hacks actually means where you should start when you're building |
| 0:37.7 | your brand and the KPIs a business should be measuring and so much more as soon as we |
| 0:42.8 | get back from thinking our sponsors. |
| 0:45.5 | Save time, money and get organized with QuickBooks Online. |
| 0:49.7 | Right now you can save 60% or more on QuickBooks Online when you visit quickbooks.com slash |
| 0:57.2 | fire. |
| 0:58.2 | This special offer for Fire Nation won't be available for long so be sure to visit quickbooks.com |
| 1:04.4 | slash fire today. |
| 1:07.4 | Hiring can be a challenge but there's one place you can go where hiring is simple and |
| 1:11.6 | smart. |
| 1:12.9 | That place zip recruiter where you can go to connect with qualified candidates and right |
| 1:18.4 | now you can try zip recruiter for free at zip recruiter.com slash fire zip recruiter the |
| 1:25.6 | smartest way to hire Paul say what's up to Fire Nation and share something interesting |
| 1:32.0 | about yourself that most people don't know. |
| 1:34.7 | It is my honor to say what is up to my brothers and sisters in the Fire Nation. |
| 1:40.9 | Yeah, something interesting. |
... |
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