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Build Your Tribe | Grow Your Business with Social Media

Brand Deals in 2026: How to Actually Get Paid (Even Without 10K Followers) - 880

Build Your Tribe | Grow Your Business with Social Media

Brock Johnson

Marketing, Business

4.92.7K Ratings

🗓️ 16 March 2026

⏱️ 44 minutes

🧾️ Download transcript

Summary

In this episode, Brock Johnson breaks down how to land brand deals in 2026—even if you don’t have 10,000 followers. He explains why follower count matters less than performance, how micro and nano influencers are securing paid partnerships, and what brands are actually looking for today, including conversions, content assets, and trust. Brock covers how to monetize before brand deals through affiliate marketing and UGC, how to pitch brands effectively, and how to structure performance-based partnerships. He also walks through how to price brand deals correctly, including usage rights, whitelisting, and paid ad considerations. This episode is focused on helping small creators get paid strategically and build recurring brand partnerships without relying on a large audience. Watch On YouTube  https://www.youtube.com/@BuildYourTribePodcast/videos 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🎯 Related Links: FYPM (brand deal rate database) - https://www.fypm.vip/ Amazon Associates (affiliate program) - https://affiliate-program.amazon.com/ 🤓 Related Episodes: Do You Really Need a Niche in 2026? My Answer Will Surprise You Watch:https://youtu.be/xN7eHN7kv4c?si=LwXOpANqEsQiVDe4 Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000746683810 Personal Branding On Instagram For Beginners Watch:https://youtu.be/foOBvu9F4gw?si=_fCKjT9P-S4SAqUn Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000743041953 How To Get Brand Deals on Instagram, Even as a Small Creator Watch: https://youtu.be/7pNOteIUhfk?si=2nlFb2i5ry6cNpE5 Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000714646058 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

Transcript

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0:00.0

Today's episode is brought to you by Brevo and their new AI assistant aura, which is your all-in-one marketing and CRM platform. More about them later. Also later, I'll tell you a little bit more about our newest sponsor, which has me super excited, which provides weekly, nutritious, wholesome meals that help you hit your goals in less time, energy, and effort. Plus, they taste great. Today's episode is also brought to you by Notion, which is so much more than just a task management platform. It truly manages my whole life and with Notion agents, it can now do things for you, but more about them later. If you want to get paid for posting on Instagram, you're in the right place. Because in today's episode, I'm going to walk you through exactly how you can get paid for posting, also known as brand deals, also known as paid partnerships, also known as sponsored posts, even if you have less than 10,000 followers.

0:44.1

And in general, if you're someone who wants to grow on social media, build a personal brand, get more views and engagement, or build a business on Instagram or any other social media platform, make sure to hit that subscribe button because every single week I put on a new episode walking you through exactly how to do that.

0:58.6

But usually when we think about brand deals, paid partnerships, sponsorships, which by the way,

1:02.5

for the rest of this episode, I'm just going to use the term brand deals and it will refer

1:05.6

to all of the above.

1:06.6

When we think about these terms, usually what comes to mind first is influencers.

1:10.4

People who have millions of followers and whose full-time income is generated through sponsors,

1:15.3

brands, corporations, paying them to post about their products.

1:18.9

And if that's you or something that you want to get into, then today's episode will definitely

1:21.9

be helpful for you.

1:23.1

But I want to propose an alternative method, the method that I use or the approach that I have

1:28.1

for brand deals on my own Instagram.

1:30.5

I am a business owner first and foremost.

1:33.0

I have built an audience of over 800,000 followers in order to grow my own personal brand

1:38.5

and my own personal business.

1:40.1

But what's come along with that, of course, is a lot of attention, a lot of eyeballs.

1:44.0

I get over 15 million views every single month. And so, oftentimes. But what's come along with that, of course, is a lot of attention, a lot of eyeballs.

1:46.9

I get over 15 million views every single month.

1:51.6

And so, oftentimes brands recognize that, hey, this guy's getting a lot of views.

1:52.7

He's got a lot of followers.

1:59.1

And so we want to get our brand, our product, our service, whatever, in front of his targeted followers.

2:03.0

And so I've added brand deals as another stream of income to my social media.

...

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