8 VIRAL Instagram Carousel Ideas to Boost Views and Followers
Build Your Tribe | Grow Your Business with Social Media
Brock Johnson
4.9 • 2.7K Ratings
🗓️ 23 March 2026
⏱️ 17 minutes
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| 0:00.0 | Today's episode is brought to you by Brevo and their new AI assistant aura, which is your all-in-one marketing and CRM platform. More about them later. Also later, I'll tell you a little bit more about our newest sponsor, which has me super excited, which provides weekly, nutritious, wholesome meals that help you hit your goals in less time, energy, and effort. Plus, they taste great. Today's episode is also brought to you by Notion, which is so much more than just a task management platform. It truly manages my whole life and with Notion agents, it can now do things for you, but more about them later. Reels this, Reels that, post more reels. The reality is, reels are overhyped. Yes, reels can help you get more views, reels can go viral, but guess what? Everyone's been posting so many reels that carousels have been totally forgotten about, and carousels are arguably just as powerful for reaching a new audience, serving your existing audience, and increasing your engagement. And so in today's episode, I'm going to be sharing with you eight viral carousel ideas that you can recreate your own versions of. I'm not going waste any time in today's episode. We're going to get right to it. But before we do, I'm going to ask you to consider hitting that subscribe button because every single week I put out some sort of video helping you grow on social media, helping you get more views on Instagram, helping you go viral on TikTok, coming up with post ideas, letting you know about the latest strategies and updates. and all you got to do is hit that subscribe button, totally free. But let's get into it. The first viral |
| 1:15.2 | carousel idea that I have for you is the what you see versus what you don't carousel. This carousel |
| 1:21.1 | is similar to carousels that I've talked about in the past, where you are comparing or contrasting |
| 1:25.1 | two things in each slide. This sort of dynamic visual gives |
| 1:28.9 | the average viewer more to look at. When we're scrolling through Instagram and when we're |
| 1:32.2 | looking at carousals, we're used to only having to look at one thing per slide. But when the slide |
| 1:37.3 | is cut in half, or when we're comparing a before and after, this versus that, it gives our brain |
| 1:42.6 | more visual input. It kind of feels more like a game to |
| 1:45.3 | kind of compare the two images. And what we're going to specifically be doing in the what you see |
| 1:49.4 | versus what you don't carousel style is splitting the image in half, making one image in color |
| 1:54.1 | and the other half of the image in black and white. And this carousel could easily fit into any |
| 1:58.4 | niche because no matter what industry you are in, |
| 2:05.6 | there are likely things that everyone sees that are outward facing that seem positive, happy, |
| 2:09.7 | successful, and there's a lot that goes on behind the scenes. There's plenty of work that you do that people don't realize gets done. There's plenty of challenges and struggles that you face |
| 2:13.7 | that people don't even realize. And so this carousel is a great opportunity to, A, show people |
| 2:18.3 | behind the scenes, B, allow them to generate trust with you, and C, allow people to really connect |
| 2:24.5 | and relate with you on a deeper level. The more honest and authentic you can get with this style |
| 2:28.2 | carousel, the more viral potential it has, and the greater people will really feel connected |
| 2:33.2 | with you and feel seen because |
| 2:35.0 | of this carousel. Carousel idea number two is the celebrity quotes carousel. These style of carousels |
| 2:40.4 | work really well because they are borrowing someone else's credibility, status, or fame. The reality |
| 2:45.5 | is, like it or not, people pay more attention when celebrities say things. And I'm willing to bet |
... |
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