1 Post Per Day Without Burnout - Complete Guide to Batching Content - 879
Build Your Tribe | Grow Your Business with Social Media
Brock Johnson
4.9 • 2.7K Ratings
🗓️ 12 March 2026
⏱️ 33 minutes
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| 0:00.0 | Today's episode is brought to you by Brevo and their new AI assistant aura, which is your all-in-one marketing and CRM platform. More about them later. Also later, I'll tell you a little bit more about our newest sponsor, which has me super excited, which provides weekly, nutritious, wholesome meals that help you hit your goals in less time, energy, and effort. Plus, they taste great. Today's episode is also brought to you by Notion, which is so much more than just a task management platform. It truly manages my whole life. And with Notion agents, it can now do things for you. But more about them later. |
| 0:28.9 | This is your complete guide to posting one time per day on Instagram without burning out through the magical tool that is known as batching. |
| 0:37.9 | Now, today's episode is not just going to be about batching content. |
| 0:41.1 | It's going to be about the five key strategies that I use to post consistently without burning out. |
| 0:47.0 | Now, I'm sure you've heard it before. Consistency is king, but what does that even mean? |
| 0:51.1 | Well, on Instagram, the more you post, the more you grow. And when I say post, as in the more you post or post one per day, I'm talking about feed posts. Stories have a completely different purpose. And if you want a full video on how to boost your story views, I posted that just last week. So go ahead and go back and watch that video if you haven't already. And also, if you haven't already, don't forget to hit that subscribe button because we're super close to 100,000 subscribers. And I always forget to ask, but I did a good job. Go, Brock. I actually remember to ask you at the beginning of today's episode. But back to what we were talking about, the more you post, the more you grow. There is a direct correlation on Instagram between the frequency in which you post to your feed and the amount of growth |
| 1:28.2 | that you see every single month. So how much should you post once a day, twice a day, once a week, |
| 1:33.1 | once a month? The more you post, the more you grow. At the time of recording this, I have posted |
| 1:37.5 | consecutively for the last 1,792 days. And most of those days I've posted more than once. And in fact, I've been accelerating |
| 1:45.4 | my posting rate over the last two years from twice a day to three times a day to now over five |
| 1:50.2 | times per day. And no, I am not a full-time content creator. I am a business owner first and foremost, |
| 1:55.6 | and I'm someone who very much values my free time and my priorities. I'm not one of these hustle culture bros who's making posts at 3 a.m. |
| 2:03.6 | Most days I don't even start working until around 11 a.m. |
| 2:06.6 | I am absolutely done working because my dogs need to go for a walk. |
| 2:10.6 | The vast majority of my time is spent running the actual Instaclub business |
| 2:13.6 | and I only create posts every couple days at most. Sometimes I'll even go a week |
| 2:19.1 | or even up to two or three weeks without creating a single post for Instagram. So yes, I know a thing |
| 2:24.0 | or two about getting consistent on Instagram. And so my first tip to help you get consistent on |
| 2:28.8 | Instagram and achieve your one post per day goal is to remember that slow and steady wins the race. |
| 2:34.6 | While it can be tempting to hear that people like me post five times a day or Jamie Brindle who I interviewed a few |
| 2:38.8 | weeks ago is posting 12 times a day, I instead want you to focus on what you can sustain. |
| 2:44.4 | Now, when I say what you can sustain, I want you to literally look at how many times have you |
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