In my work with founders and entrepreneurs, one of the things that's kind of a double-edged sword

is they know they have to build their brand. They have to go out and be very vulnerable

and promote their business on social media, through emails, you name it. And here's the thing.

You're probably doing that too. You're working hard. You're being uncomfortable. But chances

are you're doing it wrong. Think about the last really

bad date you went on. It might have been a long time ago or it might have been last weekend,

where the date only talked about themselves. And that is the worst possible experience. Yet that's

the mistake most entrepreneurs make. They make themselves the hero of the story instead of their

client. That's why we brought in Don Miller. He's a thought make themselves the hero of the story instead of their client. That's why we brought

in Don Miller. He's a thought leader in the world of marketing, and he has such a simple process

for us to digest. His book's story brand is on my favorite shelf. I have read it multiple times. I teach

it to my clients. It is a simple formula for identifying what it is that your clients need to hear from you

and how you position them as the hero and you as their guide.

So please enjoy this episode with one of the people I look up to the most in this industry,

Donald Miller, author of StoryBrand.

I'm Jay Pappazan, and this is the One Thing, your weekly guide to the simple steps that lead to extraordinary results.

Don, welcome to the show. Good to be here, Jay. Yeah, I'm excited. I'm knowing you for a long time and admired you from afar and learned a lot from you. Today, so many of our listeners are business owners. Yeah. And more than ever, when we think about brand, we also have to think about our personal brand.

And first off, like, when you talk brand, how do we address personal brand of the founder or the business owner with the brand?

How do you think about that? You know, it's interesting.

I live in Nashville and Dave Ramsey's headquartered there, so occasionally I get to bump into him.

And I asked him that question once. Do you regret tying Ramsey solutions and all things, Ramsey, to your personality?

You know, he's transitioning, getting older, those sorts of things, although he'll never quit. He loves the job.

...