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Do You F*cking Mind?

Brain Fact: Smell & why it is the strongest trigger for emotions & memories of all the senses

Do You F*cking Mind?

Alexis Fernandez-Preiksa - Neuroscientist and Mindset Coach

Education, Self-improvement, Health & Fitness, Mental Health

4.9914 Ratings

🗓️ 21 October 2025

⏱️ 12 minutes

🧾️ Download transcript

Summary

Transcript

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0:00.0

Let's get into the brain. Let's get into the brain fact of today.

0:18.8

So the brain fact of today is all about smell and why your sense of

0:23.6

smell is the strongest sense for triggering a memory. Okay. So I think we can all relate to this

0:29.6

where you've smelled something that's brought you back to either a childhood memory or you've

0:34.5

walked past someone on the street and you've smelled a cologne that you forgot existed, but it reminds you of a person that maybe you worked with or someone that you shagged

0:42.5

or dated. These really, really strong, accurate emotions that get brought up because of smell and

0:49.9

why that is the case and why it is so stronger than your other senses for triggering a memory.

0:55.4

Okay.

0:55.8

Now, the reason that I decided to do this brain fact is because on my first day in Paris,

0:59.9

I was with my parents and we're walking through Paris and there's on the streets,

1:03.9

there's these big kind of grates that you walk over.

1:08.7

And I think this is not just in Paris.

1:10.7

I think they have this in New York as well.

1:12.4

Any city that has a metro system, an underground system of sorts,

1:16.3

so London as well.

1:17.5

But we're walking over this great and it's like a vent for the metro system.

1:22.3

So this smell comes up from the metro and it's a very like, I don't know,

1:27.3

it's a mix between like oil and metal and I don't know, it's a mix between like oil and

1:29.3

metal and I don't know. It's like a very particular smell. It's not an unpleasant smell.

1:33.9

It's just a particular metro smell and it's different in London. It's different in New York. It's

1:39.3

specific to the metro and I smelt it and I was about to say oh wow I haven't smelt this in

1:46.4

ages and it's brought me back to the first time I was in Paris and my dad says straight

...

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