Brain Fact: Smell & why it is the strongest trigger for emotions & memories of all the senses
Do You F*cking Mind?
Alexis Fernandez-Preiksa - Neuroscientist and Mindset Coach
4.9 • 914 Ratings
🗓️ 21 October 2025
⏱️ 12 minutes
🧾️ Download transcript
Summary
Brain Fact of the week: Why smell is the strongest trigger for emotions and memories of all the senses.
- Join the DYFM Facebook Group
- Follow @doyoufkingmind on IG
- Follow @dyfmpodcast on TT
- Follow @alexisfernandezpreiksa on IG
- Follow @alexispredez on TT
- Follow @mindsetrecreationclub on IG
- Follow @mindsetrecreationclub on TT
- Order your Brain Journal here: www.mindsetrecreationclub.com
See omnystudio.com/listener for privacy information.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Let's get into the brain. Let's get into the brain fact of today. |
| 0:18.8 | So the brain fact of today is all about smell and why your sense of |
| 0:23.6 | smell is the strongest sense for triggering a memory. Okay. So I think we can all relate to this |
| 0:29.6 | where you've smelled something that's brought you back to either a childhood memory or you've |
| 0:34.5 | walked past someone on the street and you've smelled a cologne that you forgot existed, but it reminds you of a person that maybe you worked with or someone that you shagged |
| 0:42.5 | or dated. These really, really strong, accurate emotions that get brought up because of smell and |
| 0:49.9 | why that is the case and why it is so stronger than your other senses for triggering a memory. |
| 0:55.4 | Okay. |
| 0:55.8 | Now, the reason that I decided to do this brain fact is because on my first day in Paris, |
| 0:59.9 | I was with my parents and we're walking through Paris and there's on the streets, |
| 1:03.9 | there's these big kind of grates that you walk over. |
| 1:08.7 | And I think this is not just in Paris. |
| 1:10.7 | I think they have this in New York as well. |
| 1:12.4 | Any city that has a metro system, an underground system of sorts, |
| 1:16.3 | so London as well. |
| 1:17.5 | But we're walking over this great and it's like a vent for the metro system. |
| 1:22.3 | So this smell comes up from the metro and it's a very like, I don't know, |
| 1:27.3 | it's a mix between like oil and metal and I don't know, it's a mix between like oil and |
| 1:29.3 | metal and I don't know. It's like a very particular smell. It's not an unpleasant smell. |
| 1:33.9 | It's just a particular metro smell and it's different in London. It's different in New York. It's |
| 1:39.3 | specific to the metro and I smelt it and I was about to say oh wow I haven't smelt this in |
| 1:46.4 | ages and it's brought me back to the first time I was in Paris and my dad says straight |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Alexis Fernandez-Preiksa - Neuroscientist and Mindset Coach, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Alexis Fernandez-Preiksa - Neuroscientist and Mindset Coach and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.

