Boosting Your Brand: Tips from a Multi-Million Vacation Rental Business Owner

The Boostly Podcast

Mark Simpson

Marketing, Entrepreneurship, Business

5 • 1.4K Ratings

🗓️ 7 February 2024

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Welcome to Boostly Podcast Episode 707. In this episode of the Boostly Podcast, Liam sits down with Rose Tepka, CEO and founder of Your Family's Place and author on Hospitable Hosts. Rose shares the numerous developments in her business including media appearances, becoming a best-selling author, and her continued work in the short term rental industry. She discusses how she partners with influencers to market her properties, creates guest surveys to improve the guest experience, as well as her strategies to achieve 80% direct bookings. Rose emphasizes the value of establishing a hospitality-focused brand, continued innovation, and playing the long game in the industry. She also reveals exciting future plans for the expansion of Your Family's Place. @hospitablehostsbook @yourfamilysplace_ @hostinginthemotherhood • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Hey and welcome back to the Boostie podcast we've got a tree in store for you today and as always
0:06.1	you listen to the podcast that gives you the tools the tactics the training is most importantly
0:10.1	the confidence so you can go out there and get more direct bookings.
0:13.0	And we're going to be discussing direct bookings today.
0:15.0	We're going to be discussing all sorts of things within the industry.
0:19.0	And we've got a special guest who has been on the Behind the Host series before. She's come back with an update and there's
0:26.1	been so much happening in her business and in her life from media appearances to helping out with now what she's a best-selling author and
0:34.9	she's helping out with with that side of things as well so let's introduce
0:38.5	her we've got Rose and she is the CEO CEO and founder of your family's place.
0:45.0	You can go and check them at your family's place.com
0:47.8	if you want to go and have a look straight away.
0:49.6	She's the mom behind hosting in the motherhood as well.
0:53.0	So that's an awesome group,
0:55.4	which we're going to be talking about.
0:56.8	As I mentioned, she's a best selling offer.
0:58.9	And recently, she's been really helping out
1:01.3	the STR community and our industry by actually doing a television
1:06.3	appearance as well.
1:07.3	So Rose, I'm excited to have you back on the Boostley podcast.
1:10.9	Welcome along.
1:11.9	Well, thanks for having me back, Liam.
1:13.6	It's great to see you on Zoom, but it's even better when we get to be in person.
	...

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