Booms, Busts, and Seattle in the AI Era, with Jeff Shulman of the UW Foster School
GeekWire
GeekWire
4.4 • 116 Ratings
🗓️ 23 August 2025
⏱️ 38 minutes
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Summary
What does Seattle gain — and lose — in times of dramatic change? University of Washington Foster School of Business marketing professor Jeff Shulman has spent years studying that question, as host of the Seattle Growth Podcast, director of the Product Management Center, and a civic voice on issues ranging from housing affordability to the campaign to bring back the Sonics.
On this episode of the GeekWire Podcast, Shulman joins us to talk about Seattle’s place in the global AI boom, why the city has struggled to produce superstar startups, what AI means for marketing and education, and how civic identity, tech and sports have fueled the region.
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Seattle Now Podcast: Casual Friday with Todd Bishop and Jeff Shulman
Also check out the Seattle Growth Podcast and "On the Brink" documentary.
With GeekWire co-founder Todd Bishop; Edited by Curt Milton
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Transcript
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| 0:00.0 | sports teams valuations are skyrocketing the wnba teams are skyrocketing |
| 0:05.0 | MLS teams NBA teams all of these sports are skyrocketing and franchise values it's |
| 0:10.5 | pricing out many of our billionaires which is a funny thing to say when billionaires |
| 0:15.8 | can't buy a sports team for their hometown what is the world coming to to? Should we put a GoFundMe? |
| 0:22.4 | For Jeff Bezos so we can buy the Sonics. Wow, that's going to be a hard one to get behind. |
| 0:32.3 | Welcome to Geekwire. I'm Geekwire co-founder Todd Bishop. We are coming to you from Seattle. In fact, |
| 0:37.1 | we're coming to you from the University of Washington, Foster School of Business. |
| 0:40.1 | Yeah, welcome. |
| 0:40.9 | Yeah, thank you. |
| 0:41.7 | So our guest today is Jeff Schulman. |
| 0:43.7 | He is a professor of marketing at the University of Washington's Foster School of Business, |
| 0:48.5 | founding director of the Product Management Center. |
| 0:51.5 | And in his spare time, he's been a civic catalyst on issues ranging |
| 0:55.1 | from the return of the Sonics to the push for greater equity in Seattle's growth. Jeff, it's |
| 1:00.4 | great to have you here. Great to be here. Thanks for having me. So a lot of folks may know you from some |
| 1:04.9 | podcasts you've done over the years, the Seattle Growth Podcast and product management podcast that |
| 1:10.7 | you did for a while. |
| 1:12.2 | But just so people know, the reason Jeff and I connected today, reconnected, is that we were just |
| 1:18.4 | about half an hour ago in the KUOWW studios, the public radio station here in Seattle, |
| 1:23.9 | recording an episode of the Seattle Now podcast, their casual Friday episode with Patricia |
| 1:30.4 | Murphy, the host there. And Jeff and I were chatting on email beforehand. And I asked him, |
| 1:34.6 | hey, you know, we should sit down and talk about business and tech after we do that. So this is |
... |
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