Hello, Wineappers. My name is Jesse Meekham. This is a podcast number 443 for

Wine app where we teach you four rules to help you stop them paycheck to paycheck, get out of

debt and save more money.

But today, in part two of two, I'm going to talk about books I've read, read multiple times,

refer to often, or will read. And today we're talking about the business

shelf. So it's growing into a second shelf at this point. Of course this is an alphabetical

order just like the general shelf and I'll try and

move through this a little quicker.

I'll just basically give you a thumbs up, thumbs down, maybe a little synopsis and see if it's

something that you'd want to pick up as well.

Breakthrough advertising is the classic copy writing book.

If you have to write copy or you manage someone that needs to write copy,

then you should pick up this book. It is the classic. It's expensive. I think it's out of print now, but it's worth it. A business and its beliefs, I was told I should read it, I haven't read it yet. Competing against Luck is by Clayton Christensen

and it teaches you the jobs to be done method

for product development.

Can't say enough good things about it. If you are in

business, you got to pick up that book and obsess over what he and the other authors

in there say. The design of everyday things, if you're in design at all, or just curious. I love the book, The Design of

Everyday Things, by Don Norman. It's excellent. There's a, he's passed away now, but Larry Miller is a billionaire here in Utah was a billionaire here in Utah

Bootstrapped built you know build things from the ground up and he has a biography called Driven I really liked it

It resonated with me because he guest lectured in a class I was at back in college for I think eight hours of the semester this billionaire came in and spoke to us and at the time I didn't realize what a big deal he

was and then after the fact I realized it and thought oh man I should have enjoyed that even

...