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Under the Influence with Terry O'Reilly

Bookmarks 2026

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Advertising, Marketing, Pop Culture, Business, Terry O'reilly, Cbc, Society & Culture, Under The Influence

4.8627 Ratings

🗓️ 23 May 2026

⏱️ 28 minutes

🧾️ Download transcript

Summary

This week, it’s our annual Bookmarks episode.

We read a lot of books to research this show. And this episode is dedicated to the great stories that didn’t fit into our regular season.

We’ll talk about the importance of numbers in marketing, and a hilarious tale about expense reports.

And we’ll tell a story about a doctor who was drummed out of the medical establishment all because he insisted doctors wash their hands.


We know you want to listen to all the ads in this show. On the off-chance you don’tsubscribe ad-free here.


Hosted on Acast. See acast.com/privacy for more information.

Transcript

Click on a timestamp to play from that location

0:00.0

Hi, I'm Callie. I'm a co-founder of Apostrophe Podcasts alongside Terry, Debbie, and Sydney.

0:07.3

We're a family business that brings you a family of podcasts.

0:11.3

We also have a subscription option, where you can listen ad-free, hear bonus episodes like

0:16.6

my sit-down with Terry to ask him burning questions, or extended versions of Under the Influence episodes,

0:22.7

just visit the link in the description to subscribe.

0:27.0

This is an apostrophe podcast production.

0:36.7

We're going to show you our big new studio baker.

0:39.9

Start the car!

0:46.3

Mama me, that's a spicy meatball.

0:49.7

What love doesn't conquer.

0:51.8

Al-Caseltzer will.

0:53.2

What a relief!

0:58.0

Yeah. Love doesn't conquer. Alka-Seltzer will. What a relief. You're under the influence with Terry O'Reilly.

1:14.7

As a writer, I am in love with words.

1:20.1

I love the impact they can have, how shadings of different words have slightly different temperatures, and how a surprising verb can make a sentence not only memorable, but quote-worthy.

1:27.2

When I write, I always have my thesaurus and dictionary close by, and often I'll look

1:32.5

up the meaning of an everyday word and actually be surprised at its origins.

1:37.6

You have to wonder how their meanings have changed so drastically over time.

1:41.8

For example, the word nice used to mean silly, foolish,

1:46.4

and simple.

1:47.8

The word awful once meant

1:49.9

something was worthy of awe.

...

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