Hi, I'm Callie. I'm a co-founder of Apostrophe Podcasts alongside Terry, Debbie, and Sydney.

We're a family business that brings you a family of podcasts.

We also have a subscription option, where you can listen ad-free, hear bonus episodes like

my sit-down with Terry to ask him burning questions questions or extended versions of Under the Influence

episodes. Just visit the link in the description to subscribe.

Hi, it's Terry O'Reilly. We thought we'd drop an interesting episode of white, coat, black

art into our feed this week. It's hosted by Dr. Brian Goldman. It's such an excellent

CBC show and podcast.

And Dr. Goldman invited me onto his show to talk about hospital advertising

because lately the University Hospital Network here in Canada

was named the number two hospital in the world.

And because hospitals rely on fundraising,

they all have to do marketing. And that marketing tries to get people to donate money to the hospitals. So in this episode, we discuss how

effective hospital advertising is. Enjoy. I'm Dr. Brian Goldman. This is White Coat Blackheart. U.S.N. enjoy.

I'm Dr. Brian Goldman.

This is White Coat Blackheart.

UHN has just been named the number two best hospital in the world.

Hi, I'm Julie Kenville, CEO at UHN Foundation.

Creating the very best care for our community is at the heart of everything we do.

Get involved today at UHNFoundation.ca.

When Newsweek named University Health Network, the number two hospital in the world,

it flooded private radio with ads like that. It's what many hospitals and candidates need to do these days. Provincial deficits mean fewer public dollars for hospitals and a lot more fundraising.

...