Newsjacking
Under the Influence with Terry O'Reilly
Apostrophe Podcast Network
4.8 • 627 Ratings
🗓️ 30 May 2026
⏱️ 28 minutes
🧾️ Download transcript
Summary
This encore episode of Under The Influence is one of our favourites of 2026.
Lately, companies have been hijacking breaking news stories to create ads.
When thieves broke into the Louvre with a ladder, the ladder company quickly produced a tongue-in-cheek ad.
When the Oscars read the wrong Best Picture winner, an optometry chain made fun of the mix-up.
It’s called Newsjacking – and it’s becoming a powerful marketing tactic.
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Transcript
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| 0:00.0 | Hi, I'm Callie. I'm a co-founder of Apostrophe Podcasts alongside Terry, Debbie, and Sydney. |
| 0:07.3 | We're a family business that brings you a family of podcasts. |
| 0:11.3 | We also have a subscription option, where you can listen ad-free, hear bonus episodes like |
| 0:16.6 | my sit-down with Terry to ask him burning questions, or extended versions of Under the Influence episodes, |
| 0:22.7 | just visit the link in the description to subscribe. |
| 0:26.9 | This is an apostrophe podcast production. |
| 0:36.5 | We're going to show you our big new studerbaker. |
| 0:39.8 | Start the car! |
| 0:46.1 | Mama me, that's a spicy meatball. |
| 0:49.5 | What love doesn't conquer. |
| 0:51.6 | Al-Caseltzer will. |
| 0:53.0 | What a relief. |
| 0:53.8 | What a relief! |
| 1:04.8 | You're under the influence with Terry O'Reilly. On September 19, 20 2024, the television series titled Monsters, The Lyle and Eric Menendez story, streamed on Netflix. |
| 1:22.1 | The nine-episode series debuted as the number one show on Netflix worldwide and was the most viewed |
| 1:28.8 | streaming content, according to Nielsen. It earned 11 Emmy nominations winning one and three |
| 1:35.6 | Golden Globe nominations. Needless to say, the high-profile show put the Menendez brothers |
| 1:41.9 | back in the news. |
| 1:48.4 | While the TV series let viewers reach their own conclusions about the verdict, |
| 1:53.7 | it heightened the anticipation of the upcoming parole hearing scheduled for the brothers, |
| 1:56.8 | who had been incarcerated for 35 years. |
| 2:03.3 | And all that news heightened the demand for a certain basketball card. |
... |
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