Hello everyone and welcome to another edition of the Weekly News by Helium-10.

I'm Karen Thomas.

And I'm Alex Chikowsky.

Today, we will be bringing a special report to you on some new messaging rules coming from Amazon.

But before that, Karen, can you catch us up to speed with all of the other news that would interest sellers out there?

Absolutely, Alex.

So some really good news for those concerned about Amazon's fulfillment space and capacity,

NBC reports that Amazon has announced that they will be hiring 100,000 new employees to keep up

the huge surge in orders. Now, this is not their regular holiday surge hiring. This will come

later. Many of these workers will be for the 100 new warehouses and sorting facilities

they're opening this month. They are so

desperate for workers that they're even offering a $1,000 signing bonus in some of the cities

where they are hiring. Now, in other news, Amazon advertising has announced the ability to create

multiple versions of your store and run them during specific periods

of time. Sellers will be able to utilize this to split test conversions and have holiday

specific things running on their store during different times throughout the year.

Now, onto something we have gone a lot of questions about the last week in customer support.

And that was the announcement from Amazon made about some changes coming to the buyer-seller

communication guidelines as of November 3rd.

Alex, you are the product manager for Helium-10's follow-up tool, so you have some really good

insight into what sellers need to be aware of.

First of all, what is your biggest takeaway from the new update?

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