Today, we've brought back one of the top product development and sourcing experts in the game,

Keen, to talk about things that range from micro-influencer strategies to also advance tactics with how to use Alibaba.

How cool is that? Pretty cool, I think. Hello everybody and welcome to another episode of the serious sellers podcast by Helium 10.

I am your host, Bradley Sutton, and this is the show.

That's a completely BS-free, unscripted, and unars, organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And we've got back with us for the first time in a little over a year. Kean, Kean, how's it going? I'm all good. I'm all good, Bradley. Thanks very much for having me back. It's good to be back. It's nice to be speaking to you again. Hope all is well as well as it can be with this crazy 2020 year we've been having.

So guys, if you wanted to find out more about Kean's backstory, look up episode 61.

You know, go to helium 10.com forward slash podcast type in episode 61 and it should come up.

But he really has an amazing story with, with who he's worked with and his origins and, you know,

working with Steph Curry and everybody else. But you mentioned before last year, you know,

you've done a lot of work in the sports world, you know, as far as licensing goes, you know, I remember that you talked about like the Steph Curry and what's his name of the Brazilian football player?

Neymar.

Neymar like the blankets and stuff that that look like them and things like that.

So I just want to start off really quick.

How has COVID this year and everything

kind of affected that side of the business? I would imagine that, you know, sports licensing

until the last few weeks now that things are opening back up might have, you know, come to a screeching

halt almost. Yeah, I mean, it's a super interesting time because like I'm supplying the NBA directly on NBA.com and also a lot of the teams directly. And then I mean, it's a super interesting time because, like, I'm supplying the NBA directly on

MBA.com and also a lot of the teams directly and then also into the stadium stores. But in March,

like when the NBA announced that they're suspending the season, like a lot of the home games now

are like canceled. So a lot of the sales that we're getting in arenas, like, were now like

canceled. And then like a lot of the, because the NBA season stopped for so long, a lot of the sales that we're getting in arenas like we're now like canceled and then like a lot of the

the because the NBA season stopped for so long a lot of the sales stopped on MBA.com

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