Welcome to another bonus weekend episode of the Tech Mem Ride Home. I'm Brian McCullough.

The motivation behind this one was simple.

Continuing to tease out where exactly we are and where we're at and where we might be

in terms of self-driving cars.

I wanted to reach out to someone that covers this space all the time so today we're going to talk to

Arse Technikas Timothy B. Lee not only to figure out where we're at but also because Tim came

up with some super interesting angles about the reality of putting

A.V. on the road recently that I hadn't even considered. But first, with everyone fighting for attention, how can your business stand out and connect with customers?

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