Bonus: Poll Results - Do people prefer monthly or annual subscriptions?
Cubicle to CEO
Ellen Yin
5.0 • 580 Ratings
🗓️ 11 January 2023
⏱️ 22 minutes
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| 0:00.0 | Hey everyone, welcome back to Cubicle to CEO, the podcast, where we ask top entrepreneurs, |
| 0:10.5 | the business questions you can't Google. I'm your host, Ellen, and today we're back for |
| 0:16.0 | a second bonus episode. So regularly on Mondays, we post guest interviews, but on Wednesdays, we get to kind of |
| 0:23.7 | get creative and explore questions in the spirit of things that you can Google. We get to |
| 0:28.8 | explore questions that we maybe don't have a chance to ask our guests, but we want to ask our |
| 0:34.4 | audience. So in this bite-size segment today, we are doing a poll the people, |
| 0:40.0 | just throwing that out there. I don't know if that's going to be the name of an ongoing series, |
| 0:43.9 | but we wanted to ask our audience interesting questions that we think would actually benefit |
| 0:48.7 | real-life business owners to have the intel on. So in today's poll the People question, the question we posed to our email |
| 0:57.9 | list and to my Facebook friends was, do you prefer monthly subscriptions or annual subscriptions? |
| 1:05.3 | And as a piggyback off that question, do you find that you use a product or service more or less when you pay |
| 1:12.4 | monthly versus annually? Now, not everybody answered both parts of the questions. And keep in mind, |
| 1:18.4 | too, as a preface, that 33 people weighed in on this question. So it is a small sample size, |
| 1:23.6 | and I do want you to take that into account and that it's not a perfect sample size in |
| 1:29.4 | the sense that I didn't filter right for any sort of parameters. So there could be |
| 1:34.4 | bias in terms of who ended up answering who I'm already friends with, who I'm connected |
| 1:39.5 | to online. However, I do feel that regardless, even if you're taking the poll results with a grain of |
| 1:46.6 | salt, that there were some really excellent insights shared in these poll results and answers |
| 1:52.6 | that have a lot of merit. And I think this conversation will be especially helpful to you if you |
| 1:58.6 | are an entrepreneur that has a product or service with recurring |
| 2:03.3 | charges. So if you're a course creator with payment plans, if you are a membership site owner, |
| 2:08.7 | if you are a software creator, any sort of service or product that has a recurring charge, |
... |
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