177. [Q4 2022 Income Report] How I Made $554K This Year While Completely Restructuring My Business Model
Cubicle to CEO
Ellen Yin
5.0 • 580 Ratings
🗓️ 16 January 2023
⏱️ 6 minutes
🧾️ Download transcript
Summary
Transcript
Click on a timestamp to play from that location
| 0:00.0 | The following teaser is pulled from Revenue Report files, an audio archive of five years of Cubicle to CEO's quarterly revenue reports from 2020 through 2024. Each episode breaks down our company's profit and loss numbers, along with the context, decisions, and lessons from that quarter. Full episodes can be found at cubicle to CEO.co slash revenue report. |
| 0:28.1 | Hi, everyone. |
| 0:32.5 | Welcome back to our quarter for 2020 income report. |
| 0:36.0 | So we're looking at October, November, December, 2022. |
| 0:39.8 | And what's interesting is that in October and November, we actually had two of our highest profit percentage margin months. What I mean by this is |
| 0:47.0 | in both of those months, our profit margins were greater than 40%, where normally we are aiming |
| 0:54.0 | for a 30% pre-tax profit margin. |
| 0:57.9 | And this doesn't necessarily mean that our net revenue or our net profit was the highest |
| 1:04.9 | in terms of absolute dollar amounts, because if you remember from our previous quarterly |
| 1:10.0 | income report, we had a really large |
| 1:11.9 | final launch for our signature program in the summer. So in terms of absolute dollars, |
| 1:19.6 | you know, one of the months in the summer was probably our highest profit month. But in terms of |
| 1:24.6 | percentages, October and November performed very well. |
| 1:29.6 | So last year in our quarter for 2021 income report, I went over our seven main income streams |
| 1:36.6 | from the last year. This year, I actually have nine. And whether that is a good or bad thing, |
| 1:43.7 | I'll kind of talk about that a little bit as I |
| 1:46.2 | as I go through this. So our top five income streams or revenue streams in order from |
| 1:52.9 | highest percentage of our revenue brought to lowest are in this order. Number one was our |
| 2:00.0 | membership sales. So our 12-month membership that we |
| 2:03.4 | retired, that was still, even though we stopped selling it completely, the first week of August, |
| 2:10.8 | was still our highest revenue generator. Next highest was our affiliate income. This was surprising |
| 2:16.4 | to me. 18% of our revenue came from |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Ellen Yin, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Ellen Yin and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.

