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Cubicle to CEO

176. 5X Your Prices & Book Out Your Calendar With Dream Clients By Using This Creative Director’s Visual Strategy

Cubicle to CEO

Ellen Yin

Entrepreneurship, Business, Marketing

5.0580 Ratings

🗓️ 9 January 2023

⏱️ 64 minutes

🧾️ Download transcript

Summary

They say a picture is worth a thousand words, and today’s guest may just prove that right. Sandra Chau is a creative director and stylist who specializes in teaching entrepreneurs how to grow their online brands and increase their profit using visual strategy. Prior to implementing this visual strategy in her own business, Sandra had spent her first three years in business earning next to nothing and attracting the wrong type of clients who were always price shopping or asking for discounts. Sandra’s case study reveals how she went on to 5X her prices and book out her calendar with dream clients who now happily pay $5K - $10K for her work, after applying the very same visual strategy she’ll walk you through in today’s conversation. Pay close attention to understand how your brand can also generate consistent, qualified clients by creating a cohesive visual presence across all your brand touchpoints. Connect with Sandra:  www.sandrachau.com @sandrachaudesign Save $300 on Sandra's 'Branding Shoot Method' when you visit www.schoolofvisualbranding.com/ceo-bsm If you enjoyed today's episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

You're listening to Kivocal to CEO, episode 176. They say a picture is worth a thousand words,

0:06.2

and today's guest may just prove that right. Sandra Chow is a creative director and stylist

0:11.4

who specializes in teaching entrepreneurs how to grow their online brands and increase their

0:16.0

profit using visual strategy. Prior to implementing this visual strategy in her own business,

0:22.3

Sandra had spent her first three years as an entrepreneur, earning next to nothing, and

0:26.6

attracting the wrong type of clients who were always price shopping or asking for discounts.

0:31.9

Sandra's case study today reveals how she went on to 5x her prices and book out her calendar with dream clients who now

0:39.5

happily pay $5 to $10,000 for her work. After applying the very same visual strategy, she'll walk

0:47.0

you through in today's conversation. Pay close attention to understand how your brand can also

0:52.8

generate consistent qualified clients by creating

0:56.1

a cohesive visual presence across all your brand touch points.

1:03.0

Welcome to Cubicle to CEO, the podcast. I'm your host, Ellen Yin. I quit my job without a

1:09.1

backup plan and bootstrapped my first $300

1:11.6

freelance project into $2 million in revenue by age 28. On this show, you'll hear weekly

1:17.6

case study interviews with leading entrepreneurs and CEOs who share one specific strategy that

1:23.3

successfully grew their business revenue. Skip the expensive and time-consuming learning curve

1:28.4

of testing everything yourself by borrowing what actually works from the best and brightest mentors.

1:34.3

You'll also get a front row seat to my founder's journey through transparent income reports

1:38.9

and behind the business solo episodes. Subscribe now so we can grow together every Monday.

1:49.5

Hi, everyone. Welcome back to the show. I am here with Sandra Chow, and I'm so excited for

1:55.3

this conversation because, you know, we get to interview so many great people in the

2:00.4

guest seat, but it's always

...

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