Welcome back to Cubicle to CEO, the podcast where we ask successful entrepreneurs,

the business questions you can't Google. I'm your host, Ellen Yin, and in today's bonus

bite-sized episode, I want to talk about our company's big three goals for

2023. The way that I view these big three goals is that it kind of acts as a filter

throughout the year when we're trying to make a decision on whether we should move forward

with a new project or start an idea. There are so many inputs in your business on a day-to-day

basis, and it can be really helpful for you

if you have a crystal clear vision or north star of where you're headed as a company,

and you and your team get on the same page about what your big three are, because then you can

take a look at any opportunity coming your way and decide, is this going to get me closer to accomplishing my big three? And if the answer is no, then you can confidently

table that opportunity or pass on an opportunity so that you can keep focused and keep driving

forward on what actually matters. Now, our big three this year, you'll notice,

none of these are revenue goals. And this is actually something different than what we've

experienced in the past. I started doing this big three probably in the last, I would say,

one to two years, but mostly they have always been revenue goals. And this year, I intentionally

chose three things that were not based in revenue because of this legacy approach or

this legacy mindset that I talked about in this week's income report. So if you haven't yet

listened to episode 177, we'll drop the link

for you in the show notes. I cover what we made as a business in quarter four of 2022, as well as

what we made as a business throughout the entire year of 2022. And in that episode, I talk a little bit

more about something that I came across that really

resonated with me. And it's all about approaching business with this legacy mindset where

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