#157 - Buyer Spotlight: Jason Murrell, JIMBO’S
The Startup CPG Podcast
Startup CPG
4.9 • 642 Ratings
🗓️ 20 August 2024
⏱️ 58 minutes
🧾️ Download transcript
Summary
In this episode of Startup CPG Podcast, Daniel Scharff is joined by Jason Murrell, the Director of Grocery at JIMBO’S, a leading organic and natural foods retailer in San Diego. Jason shares his inspiring journey through the grocery retail industry and provides an inside look at JIMBO’S commitment to high ingredient standards and sustainability. Discover how JIMBO’S fosters strong ties with local brands and communities while curating quality products.
Jason also sheds light on the intricate world of retail relationships and distribution channels, emphasizing the importance of strategic partnerships and navigating certifications. He discusses emerging trends in bulk foods and regenerative organic products, as well as the role of product demos and promotions in driving sales. Learn how the local San Diego community, along with brokers and distributors, contributes to introducing innovative products to JIMBO’S shelves.
Tune in now!
Listen in as they share about:
- JIMBO’S Culture, Community Focus and Customer Experience
- Sustainability and Regenerative Agriculture
- Local Brands and Partnerships
- Retail Opportunities and Validation
- Distribution Partnerships
- Vendor and Broker Recommendations
- Store SKUs and Management
- Bulk Foods
- Sourcing and Selection Process
- Consumer Education on Regenerative Practice
- Regenerative Offerings and Product Categories
Episode Links:
JIMBO’S Website
JIMBO’S Instagram: https://www.instagram.com/jimbosnaturally
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Episode music by Super Fantastics
Transcript
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| 0:00.0 | Hello, amigos. About four years ago, I got a message from a designer in Colombia who said she'd like to work with startup CPG to build her reputation of the U.S. |
| 0:08.9 | I couldn't believe how affordable her pricing was and the quality looked top-notch. |
| 0:13.6 | I started work with them for startup CPG and then a bunch of my other CPG projects as well. |
| 0:18.6 | Fast forward to today, they are the most beloved agency in our |
| 0:21.4 | startup CBG community. They've got dozens of happy customers like prickly and so many more. |
| 0:27.4 | I recommend them to absolutely anybody who will listen because the combo of top-notch quality |
| 0:31.8 | and very reasonable pricing is exactly what you want as a startup brand. You can hire them for |
| 0:37.2 | branding, packaging, your website, |
| 0:40.2 | or they actually have an awesome startup package that will do all three. |
| 0:44.0 | If you want to learn more, email them at StartupCG at Wagondesign Studio.com or check the show notes. |
| 0:51.3 | You could also post in our Slack for feedback and just be overwhelmed by how many people |
| 0:55.5 | want to sing their praises. |
| 0:57.1 | Grazias, Wegan. |
| 1:17.6 | Wegan. We absolutely 100% have been prioritizing our regenerative organic submission. So anytime that a brand even really has a conversation revolving around regenerative organic |
| 1:24.9 | and utilizing resources to support regenerative organic farming and procurement. |
| 1:30.3 | They're getting to the front of the line. That's just the reality of it and we're placing a huge priority on it. |
| 1:36.3 | What's up, CPG friends? I am so excited we finally got Jason Morel, the director of grocery at Jimbo's. |
| 1:44.5 | Jimbo's is an absolutely legendary retailer in SoCal, largely setting the standard for ingredients |
| 1:50.7 | and social responsibility and influencing so many other players in the industry. |
| 1:55.5 | On top of that, the Jimbo's team are just cool people. |
| 1:58.7 | Today's episode goes into the Jimbo's ethos, the identity of their shoppers, |
| 2:03.7 | how they're orienting toward regenerative, and of course how they source and partner with brands. |
... |
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