Hey friends, it's Ellen Yin. Welcome back to another bonus episode of Cube

Cold as CEO, the podcast where we ask successful entrepreneurs, the business questions

you can't Google. For today's bonus episode, I thought it would be great to do an add-on to the interview

that we published this week with Tiffany You all about how she made $100,000 as a content

creator with that being her side hustle to her main business. And in that interview, we briefly touched on some terms like

influencer marketing, UGC, which stands for user-generated content and the role of a content

creator. And so I just wanted to add my own perspective on top of that conversation because I

think it's complementary to

the discussion we had. So if you haven't listened to Episode 188 with Tiffany, you yet, we'll make

sure to link that below in the show notes. Give that a listen. It's really, really insightful. And I think

it's so cool how we live in an age where all of us can really participate in the creator economy. And I think Tiffany's

story is just such a great example of that. So anyways, what is the difference, right? Between these

things, these terms that seem very confusing. There's a lot of overlap, I think, between these terms

of influencer and content creator and UGC creator. So I'm just going to kind of

dive into what I think differentiates between these three things. So at their core,

influencers, content creators, and UGC creators are all content creators, right? Their product

essentially is content. And so that is the same and is true for all

three. But how they create the content and how they get compensated for the content, more importantly,

I think is where the difference lies. So let's start with influencers. When you think about

influencers in the traditional sense, and traditional, I say that a little bit ironically,

because that term has really only emerged in the last decade. But if you think about early

influencers, right, like the early 2010s when like bloggers were essentially the first

...