189. 3 Strategies That Made $3 Million Over 3 Years: The Business of Being an Influencer

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 10 April 2023

⏱️ 67 minutes

🔗️ Recording | iTunes | RSS

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Summary

We’re continuing our back to back conversations with entrepreneurs who monetize as content creators or influencers with this week’s guest, Mattie James. Mattie is a former Miss Liberia USA turned best-selling author of Everyday MAGIC, the CEO of the Mattie James Company, and founder of Bossfluence. In today’s case study, Mattie reveals 3 key strategies she implemented in her business over 3 years that made her $3 million dollars. To add to the synchronicities, Mattie is also a proud mom of 3, leaning into her role as a parent to inspire the content she creates. View the transcript for this episode at: https://otter.ai/u/Y14frpm1638l15kpMtbvB5kcSFA?utm_source=copy_url Thank you to our sponsors: Subscribe to Natasha Samuels' show, The Shine Online Podcast, and check out the rest of episode 71 HERE: https://link.chtbl.com/mhWiLtY8 Try your first 7 days of Honeybook free (no credit card required) + save 35% on your first year of ANY plan when you sign up with our link: http://share.honeybook.com/ellen Fellow podcasters, this is for you! Save 30% discount on your annual Mic Check Society membership (monthly payment plans are available) by going to micchecksociety.com and entering the code CEO at checkout. Connect with Mattie: https://www.mattiejames.com https://www.bossfluence.com Instagram: @themattiejames Influencers, Creators & UGC - What's The Difference? Listen to Ellen's perspective in bonus episode #14 here: https://cubicletoceo.buzzsprout.com/820498/12588783-bonus-14-influencers-creators-ugc-what-s-the-difference Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you. Follow (+) our show for new episodes every Monday & Wednesday Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to Cuvicle to CEO, Episode 189. We're continuing our back-to-back conversations
0:06.0	with entrepreneurs who monetize as content creators or influencers with this week's guest, Maddie James.
0:12.7	Maddie is a former Miss Liberia, USA turned best-selling author of Everyday Magic, the CEO of the
0:19.1	Maddie James company and founder of BossFluence. In today's case
0:23.0	study, Maddie reveals three key strategies she implemented in her business over three years
0:28.8	that made her $3 million. To add to the synchronicities, Maddie is also a proud mom of three,
0:36.3	leaning into her role as a parent to inspire the content she creates.
0:42.9	Welcome to Cubicle to CEO, the podcast. I'm your host, Ellen Yin. I quit my job without a
0:49.0	backup plan and bootstrapped my first $300 freelance project into $2 million in revenue by age 28.
0:56.0	On this show, you'll hear weekly case study interviews with leading entrepreneurs and
1:00.2	CEOs who share one specific strategy that successfully grew their business revenue.
1:05.8	Skip the expensive and time-consuming learning curve of testing everything yourself by borrowing
1:10.8	what actually
1:11.5	works from the best and brightest mentors. You'll also get a front row seat to my founder's journey
1:16.9	through transparent income reports and behind the business solo episodes. Subscribe now so we can
1:22.6	grow together every Monday.
1:31.6	Video marketing is here to stay.
1:36.1	So I want to introduce you to my go-to video marketing coach and friend Natasha,
1:38.7	host of the Shine Online podcast.
1:45.1	Natasha helps you create strategic video content by sharing a simpler way for you to show up with confidence that doesn't rely on the latest trends or gimmicky hacks. Her sustainable approach is
1:50.5	especially refreshing in episode 71 of the Shine Online podcast titled Be a Creator, not an
1:57.7	influencer, using social media as a business owner. Here's a quick note of
	...

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