188. The Side Hustle for CEOs: Make $100K/Year As A Content Creator Outside of Your Business

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 3 April 2023

⏱️ 77 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

For all the links mentioned in this episode, go to our blog post: https://cubicletoceo.co/disability-advocate/ Most entrepreneurs look at content as a means to an end, or a necessary marketing strategy to drive sales to the actual service or product their business provides - but what if you also monetized the content itself? Tiffany Yu made $100K last year with her side hustle as a content creator, a completely separate income stream from her primary role as the CEO/Founder of Diversability, an award-winning, entirely disabled-run and led social enterprise to elevate disability pride. Her case study today exemplifies how entrepreneurs can double as creators too, outside of their role as CEO. An accomplished 3X TEDx speaker with more than 180K followers now across platforms, Tiffany may surprise you with how she got her first brand deal for $5,000 with only 5,000 followers on Instagram and why this is realistic for a business owner of any size audience to achieve. Brand deals however, aren’t the only way to monetize as a content creator, which Tiffany reveals in her breakdown today of the various income sources that contributed to her $100K side hustle. View the transcript for this episode at: https://otter.ai/u/KHUt7Ba1XLWJzo8lf3Fl17P4SXE?utm_source=copy_urlConnect with Tiffany: http://tiffanyyu.com http://mydiversability.com Twitter: @imtiffanyyu Instagram: @imtiffanyyu TikTok: @imtiffanyyu If you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Follow for new episodes every Monday + Wednesday. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0	Introducing Wondersweet from bluehost.com, the tool that makes WordPress wonderful for everyone.
0:06.8	Website creation is hard, but now with Bluehost, you can answer a few simple questions about your business and goals,
0:13.4	and the Wondersweet tools will automatically lay out your WordPress website or store in minutes.
0:19.5	Seriously. From there, you can customize your design,
0:23.0	pick your brand colors, and add blocks, no custom theme or coding required. You'll get content
0:28.9	suggestions that you can keep or revise, and with Yost SEO built-in, we automatically help you
0:35.3	get found in search engines.
0:42.3	From step-by-step guidance to suggested plugins to an AI-powered helpbot,
0:46.1	our built-in tools make WordPress wonderful for everyone.
0:50.9	Whether you're a beginner or a pro, you can join over 2 million Bluehost users.
0:59.9	Go to bluehost.com slash wonder suite. That's bluehost.com slash wonder suite.
1:07.3	You're listening to Cuvicle to CEO, episode 188. Most entrepreneurs look at content as a means to an end or a necessary marketing strategy to drive sales to the actual service or product
1:12.0	their business provides. But what if you also monetized the content itself? Tiffany You made $100,000
1:18.9	last year with her side hustle as a content creator, a completely separate income stream from
1:24.2	her primary role as a CEO and founder of Diversibility, an award-winning,
1:28.7	entirely disabled run and led social enterprise to elevate disability pride. Her case study today
1:34.3	exemplifies how entrepreneurs can double as creators to, outside of their role as CEO.
1:39.8	An accomplished three-time's TEDx speaker with more than 180,000 followers now across platforms,
1:46.3	Tiffany may surprise you with how she got her first brand deal for $5,000 with only 5,000
1:52.3	followers on Instagram and why this is realistic for a business owner of any size audience to achieve.
1:58.5	Brand deals, however, aren't the only way to monetize as a content creator,
2:02.5	which Tiffany reveals in her breakdown today of the various income sources that contributed to her
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Ellen Yin, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Ellen Yin and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.