Hey, welcome back to Cuvicle to CEO, the podcast where we ask successful founders, the business

questions you can't Google.

I'm your host, Ellen Yin, and if you are tuning into this right now, but you have not yet

listened to our interview case study with Kirsten Rold Dan

that dropped on Monday.

Pause this episode right now.

Scroll below to the show notes.

Click on that link and give that a listen first because that kind of sets up the

entire context for this bonus episode.

So if you did listen, then you know that during my interview with Kirsten, I, you know, was very

impressed with her strong conviction that millionaires write emails and how she's not afraid

to email her list up to 10 times a day. Now, that's much higher of a volume than I have

ever personally tried with our list. But at the time of the recording, we were right in

the middle of our launch for Pay to Create. We were enrolling our 10th cohort. And I thought,

you know what? Why not give this concept a test in real time so that I could report back to you guys

what it actually looks like to email your list more frequently than you are used to.

So like I said, I didn't opt for the extreme of 10 emails a day, but I did increase our frequency

from what would normally be one email a day up to three emails a day during the last 48 hours.

So our closed cart was, I mean, technically we didn't take down the buy buttons until Monday, but Saturday and Sunday were our last full

days of the launch. So that was just this past weekend. This is a very recent launch. This was our

biggest cohort ever. So we enrolled 441 participants

total, which is more than double what our largest cohort prior to this was. Was this all due to the

...