217. The Line-By-Line Email That Made $24K From A List Of 500 Subscribers

Cubicle to CEO

Ellen Yin

Entrepreneurship, Business, Marketing

5.0 • 580 Ratings

🗓️ 23 October 2023

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

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Summary

Sign up for your FREE ticket to Rise Together, a 5 day virtual event from Oct 30th - November 3rd: https://ellenyin.com/risetogether Enter to win a $4,999 travel credit from G Adventures by October 31st (valid for US listeners only): https://gadventures.com/wishlist We love a woman with a strong stance on marketing, and today’s guest does not disappoint. Kirsten Roldan is a firm believer that millionaires send emails. Period. Her program - Million Dollar Email - makes businesses social media optional by helping CEOs scale revenue to the million dollar mark with only a small email list. To show she walks the walk, Kirsten achieved that milestone herself with a then-list size of 500 subscribers. Rather than take a ten thousand foot view of her email strategy, we get granular in today’s case study by dissecting one single email that made $24,000, going line by line with a fine tooth comb. We’ll get into all the details - open rate, click-through rate, subject line, time of send, order in the email sequence, CTA, and more. Not one to shy away from polarizing strategies, Kirsten also lets us in on how she sends 5-10 emails a DAY during a launch while sustaining a low unsubscribe rate, why she doesn’t bother segmenting her list for most email sends or tracking open rates and clicks in real-time, and why she won’t give her students email templates. This thought-provoking conversation is fire, and not just because of the hot takes. Let’s analyze. View the transcript for this episode at: https://otter.ai/u/p9x_UjS2troekuTIxDNCPCwzTtM?utm_source=copy_url Connect with Kirsten: Claim your spot on Kirsten's waitlist for Million Dollar Emails: https://kirstenroldan.com/mde-waitlist Look at Kirsten's opt-in form: https://kirstenroldan.com/ Million Dollar Peace Podcast: https://podcasts.apple.com/us/podcast/million-dollar-peace/id1503757464 https://instagram.com/kirstenroldan Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to Kivocal to CEO, episode 217. We love a woman with a strong stance on marketing,
0:06.6	and today's guest does not disappoint. Kirsten Roldan is a firm believer that millionaires
0:12.0	send emails, period. Her program, million dollar email, makes businesses social media
0:17.6	optional by helping CEOs scale revenue to the million dollar mark with only a
0:22.9	small email list. To show she walks the walk, Kirsten achieved that revenue milestone herself
0:28.8	with a then list size of 500 subscribers. Rather than take a 10,000 foot view of her email strategy,
0:35.7	we get super granular in today's case study by dissecting
0:39.7	one single email that made $24,000 during a launch, going line by line with a fine tooth comb.
0:47.3	We'll get into all the details, open rate, click through rate, subject line, time of send,
0:52.2	order in the launch email sequence, CTA, and more.
0:56.0	Not one to shy away from polarizing strategies. Kirsten also lets us in on how she sends
1:01.0	five to ten emails a day during a launch while sustaining a low unsubscribe rate.
1:07.1	Why she doesn't bother segmenting her list for most email sends or tracking open
1:11.6	rates and click rates in real time and why she won't give her students email templates.
1:16.7	This thought-provoking conversation is fire and not just because of the hot takes. Let's
1:22.4	analyze. Welcome to Cubicle to CEO, the podcast. I'm your host, Ellen Yin. I quit my job without a
1:32.1	backup plan and bootstrapped my first $300 freelance project into $2 million in revenue by age 28.
1:39.1	On this show, you'll hear weekly case study interviews with leading entrepreneurs and CEOs
1:43.7	who share one specific
1:45.4	strategy that successfully grew their business revenue. Skip the expensive and time-consuming
1:50.8	learning curve of testing everything yourself by borrowing what actually works from the best
1:55.7	and brightest mentors. You'll also get a front row seat to my founder's journey through
	...

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