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Cubicle to CEO

218. [Q3 2023 Income Report] What Did Taking A Month Off Do To The Business Bottom Line?

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0580 Ratings

🗓️ 30 October 2023

⏱️ 7 minutes

🧾️ Download transcript

Summary

This is a free preview of ⁠Revenue Report Files⁠: an audio archive of five years of Cubicle to CEO’s quarterly revenue reports, from 2020 through 2024. Each episode breaks down our company’s profit and loss numbers, along with the context, decisions, and lessons from that quarter. Full episodes can be found at ⁠cubicletoceo.co/revenuereport⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

The following teaser is pulled from Revenue Report files, an audio archive of five years of Cubicle to CEO's quarterly revenue reports from 2020 through 2024. Each episode breaks down our company's profit and loss numbers, along with the context, decisions, and lessons from that quarter. Full episodes can be found at cubicle to CEO.co slash revenue report.

0:29.6

Hey, welcome back to our show. We're here for our quarter three, 2023 income report.

0:33.6

Quarter three covers the months of July, August, and September.

0:40.6

And this past quarter was very slow for us. Summers are usually slow for us anyways, but I will say this quarter was especially

0:46.5

slow. And I feel like this makes sense based on the fact that I took all of August off for my wedding sabbatical. I was gone for a month

0:57.2

from the business and we didn't really do a whole lot of sales activity in July or September either.

1:04.0

I would say the past three months were really focused on delivery, delivery for our brand

1:09.1

clients who we run sponsor campaigns with and have partnerships with. And then also delivery for our brand clients who we run sponsor campaigns with and have

1:11.8

partnerships with. And then also delivery for our students in my 12-month mentorship program

1:18.7

that we officially wrapped and retired in August of this year. So our final cohort

1:25.4

ended their time with us, into their year with us, August 5th.

1:29.4

And this was very much a bittersweet transition, right? Because I've had this program for three

1:35.8

and a half years. It was really our bread and butter in terms of revenue for so many years.

1:41.9

So to sunset this program permanently, to retire from coaching and

1:47.2

no longer offer any sort of ongoing coaching experience has been a transition for me and for our

1:55.2

team. And we're just trying to find our footing now that that's officially done. This is something

2:00.7

we planned for over a year ago,

2:03.0

right? We knew this was coming, but still for it to actually happen and for the revenue to

2:08.5

actually completely dry up from that source, it has been a transition. That's really the best

2:13.6

word I can use to describe this. Now, let's get into the numbers real quick so you have a

2:18.2

little bit more context as we're talking about these last three months. I've realized that since

2:24.8

we switched over to being a media business, we haven't really had any evergreen offers running

...

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