Hey friends, welcome back to another bonus episode of Cubicle to CEO, the podcast where we ask

successful founders and CEOs, the business questions you can't Google. I'm your host,

Ellen Yin, and I just returned from a busy week out on the road. My team and I flew to

Dallas to attend and be a sponsor. And I also spoke at Make Your Mark Live, which was an event

hosted by my good friend, Jordan Gill, also known around the interwebs as Systems Saved Me. And it was

so much fun because that was our first time doing a pop-up

podcast booth activation, which I'll talk about in more depth in just a moment because it ties

directly into the focus of this bonus episode, all about how we used our two live events to

jump up on the podcast charts. And then, so we were there, you know, Wednesday,

Thursday, Friday, flew home Saturday. I got to bring Andy and Sabrina on my team with me. That was our

first out-of-state trip together via plane, at least, as a team. So that was so fun to have them at a

conference there with me, because usually when I'm just speaking at conferences conferences rather than also acting as a sponsor, I am traveling alone. So it was lovely to have the two

of them with me. And then on Sunday, the very next day after I got home, we also were the

presenting sponsor for the Upper Left Ladies Summit Mini in Portland, Oregon. So my husband and I drove up

to set up for that. And that was a completely different activation, which again, I'll kind of

compare and contrast the two different live events that we did since we were a sponsor for both

of them. And then talk about how that ultimately helped support our goal of utilizing these live events for podcast

growth.

Okay.

So first things first, just to kind of break down what we did at these two different events.

In Dallas at Make Your Mark Live, we did a pop-up podcast booth.

So this was a much heavier lift for our team for a number of reasons.

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