214. Her Campus Increased Brand Partnerships Revenue By 10,000% With This Innovative Free Marketing Summit

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 1 October 2023

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

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Summary

Our guest today is a true trailblazer in the world of media and marketing innovation. Meet Windsor Western, co-founder of media giant HerCampus Media and its umbrella brands, including GenZology - a Gen Z Marketing Summit series that's not only established HerCampus as the go-to thought leader on youth marketing, but has also catapulted their brand partnership revenue growth by a jaw-dropping 10,000%! GenZology is an ingenious strategy that arms HerCampus brand clients with unbeatable insights into the trend-setting 18-24 demographic. What started as a response to pandemic-time lockdowns has blossomed into a years-long strategy and revenue-generating powerhouse, leading clients to spend millions of dollars on brand partnerships with HerCampus. In this case study on creative marketing campaigns, we'll uncover how this summit opened doors to iconic clients like L’Oreal and Maybelline, why brand marketers are incentivized to attend these free events, and how HerCampus is landing minimum $50,000 on up to 7 figure client contracts. View the transcript for this episode at: https://otter.ai/u/AtAzFhIQTQvzapHAPNS8aBAqhLI?utm_source=copy_url Connect with Windsor: https://www.hercampus.com/ https://www.collegefashionista.com/ https://spoonuniversity.com/ https://www.hercampusmedia.com/ https://www.instagram.com/windsorwestern/?hl=en https://twitter.com/windsorwestern?lang=en Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to Cubicle to CEO, episode 214. Our guest today is a true trailblazer in the world of media and marketing innovation.
0:08.6	Meet Windsor Western, co-founder of Media Giant, her campus and its umbrella brands, including Genzology, a Gen Z marketing summit series that's not only established her campus as the go-to thought leader on youth marketing,
0:22.1	but has also catapulted their brand partnership revenue growth by a jaw-dropping 10,000%.
0:28.8	Genzology is an ingenious strategy that arms her campus brand clients with unbeatable insights
0:34.8	into the trend setting 18 to 24 demographic.
0:38.3	What started as a response to pandemic time lockdowns has blossomed into a year's long strategy
0:43.1	and revenue generating powerhouse, leading clients to spend millions of dollars on brand partnerships with her campus.
0:50.4	In this case study on creative marketing campaigns, we'll uncover how this summit opened doors
0:55.3	to iconic clients like L'Oreal and Mabelene, why brand marketers are incentivized to attend
1:00.9	these free events, and how her campus is landing minimum $50,000 on up to seven-figure client
1:08.3	contracts.
1:11.9	Welcome to Cubicle to CEO, the podcast.
1:15.0	I'm your host, Ellen Yin.
1:16.7	I quit my job without a backup plan and bootstrapped my first $300 freelance project into
1:22.0	$2 million in revenue by age 28.
1:25.0	On this show, you'll hear weekly case study interviews with leading entrepreneurs
1:28.7	and CEOs who share one specific strategy that successfully grew their business revenue.
1:34.8	Skip the expensive and time-consuming learning curve of testing everything yourself by borrowing
1:39.8	what actually works from the best and brightest mentors. You'll also get a front row seat to my
1:45.3	founder's journey through transparent income reports and behind the business solo episodes.
1:50.4	Subscribe now so we can grow together every Monday.
1:58.5	Hello, hello, friends. I have a wonderful person here with me today, Windsor Western,
	...

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