213. Freely Changing Your Business Model Without Wrecking Financial Stability

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 25 September 2023

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Our guest today is already a seasoned expert at change, despite only being in her early 20s. Just before her freshman year of college in 2019, Shyne Webster created her business, Designed by Shyne - a passion project turned clothing brand. But as her business acumen grew, she transitioned into a full-time brand design freelancer and eventually agency owner, offering brand strategy, 1:1 coaching, and even teaching workshops on innovation and design thinking. After previously pivoting her solo practice into an (anti)agency in 2021 - a concept explained later in the episode - she recently decided to revert back to her freelancing roots while cutting her client work to only six hours a week and testing new service packages that she hasn’t offered before. In this case study, Shyne gives us a realistic account of how she’s consistently maintained financial stability while exploring evolving passions and new business models. Discover what data prompted her latest pivot, how she's redefining her work to find excitement and personal fulfillment, and the financial baseline she recommends for making drastic moves of your own. View the transcript for this episode at: https://otter.ai/u/-x2i-XHSYmmKQa4PsmrILzLRN7c?utm_source=copy_url Connect with Shyne: https://designedbyshyne.com https://instagram.com/designedbyshyne https://linkedin.com/in/designedbyshyne https://tiktok.com/@designedbyshyne Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to Kivocal to CEO, episode 2.13. Our guest today is already a seasoned expert at
0:06.2	change despite only being in her early 20s. Just before her freshman year of college in 2019,
0:12.4	Shine created her business, designed by Shine, a passion project turned clothing brand. But as her
0:18.2	business acumen grew, she transitioned into a full-time brand
0:21.5	design freelancer and eventually agency owner, offering brand strategy, one-on-one coaching,
0:26.9	and even teaching workshops on innovation and design thinking. After previously pivoting her
0:32.4	solo practice into an anti-agency in 2021, a concept explained later in this episode.
0:38.9	She recently decided to revert back to her freelancing roots while cutting her client work
0:43.6	to only six hours a week and testing new service packages that she hasn't offered before.
0:49.8	In this case study, Shine gives us a realistic account of how she's consistently maintained
0:54.5	financial stability while exploring evolving passions and new business models.
1:00.2	Discover what data prompted her latest pivot, how she's redefining her work to find
1:04.7	excitement and personal fulfillment, and the financial baseline she recommends for making
1:09.4	drastic moves of your own.
1:14.4	Welcome to Cubicle to CEO, the podcast. I'm your host, Ellen Yin. I quit my job without a
1:20.5	backup plan and bootstrapped my first $300 freelance project into $2 million in revenue by age 28.
1:29.2	On this show, you'll hear weekly case study interviews with leading entrepreneurs and CEOs who share one specific strategy that
1:34.7	successfully grew their business revenue. Skip the expensive and time-consuming learning
1:39.5	curve of testing everything yourself by borrowing what actually works from the best and brightest mentors.
1:45.7	You'll also get a front row seat to my founder's journey through transparent income reports
1:50.3	and behind the business solo episodes. Subscribe now so we can grow together every Monday.
2:09.0	Hey friends, welcome to the podcast. If you have been following on Instagram or you're on our YouTube channel watching this right now, you probably recognize Shine's face. She joined us
	...

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