The following is a sponsored episode.

Hey, everyone, welcome back to the show.

Today we have Jocelyn Montemarano with us, and we're going to be talking about overcoming

objections and specific things that you could be doing better to help address your clients

or your potential students needs ahead of time and actually be a little proactive in

helping them make their decisions. So anyways, Jocelyn, welcome to the show. So glad to have you

here. Yeah. Thanks so much for having me, Ellen. So let's get into this concept of objections by, I'm actually going to throw an early

hot take at you.

So if you'll humor me, I am curious how you feel about, and this is not my opinion necessarily,

but just, you know, there are people out there who say, well, I don't believe

that objections are meant to be overcome. Like if someone feels like something isn't the right

fit for them, we shouldn't be trying to convince or coerce them otherwise, right? So I'm just

curious in your area of expertise, how would you address a concern like that? Yeah, so I love

that you started off with this because this is

like one of the biggest objections that I receive, right, is like, oh, like I don't want to be

unethical or come across as like a bro marketer. Like I'm just trying to convince you by any

means necessary that, you know, this is a right fit for you. So when it comes to objections,

focusing on making sure you are addressing the objections around really why they believe it

won't work for them, even though you have evidence to support it works for people just like them. That's kind of the

difference for me is the like evidence piece and that you actually have that and not trying to

address like the money objections where it's like you know, you shouldn't buy your latte this week

and you should buy my program or you you know, whatever it might be,

...