262. This “Quiet Launch” Made $12K in 6 Days: How To Sell Something Old as Something New

Cubicle to CEO

Ellen Yin

Entrepreneurship, Business, Marketing

5.0 • 580 Ratings

🗓️ 2 September 2024

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Feeling bored of doing the same launch over and over in your business, but not the ambition of starting and selling a new offer from scratch? Today’s case study is a test of the perfect in between solution: selling a live cohort of an existing digital course with a low lift launch. Candice Ward, food photographer and monetization coach for other food bloggers and content creators, decided to put a poll up on her IG story asking her followers if they would be interested in a 12 week, implementation-focused VIP coaching cohort of her signature course. After receiving a positive response, she built out her new offer with minimal effort the very next day, selling only to those who had virtually raised their hand on her Instagram stories. By quietly launching only to this exclusive group through Instagram stories and DMs, Candice sold out of all spots, injecting $12K into her business in just 6 days! We’ve got the full scoop on this quiet launch and how you can replicate something similar to refresh your digital courses (and revenue). View the transcript for this episode at: https://otter.ai/u/iW3DYSUsrr6u1S2FGLQfCpF5YY4?utm_source=copy_url Thank you to our sponsor! Uplevel your healthy habits with Soursop's Cell + Immunity gummies and shakes! Get 20% when you use code 'CEO20' at https://www.soursopnutrition.com/ Connect with Candice: 6 strategies to pitch with confidence: https://candiceward.mykajabi.com/pl/2147605776 Get coached by Candice: https://candiceward.mykajabi.com/business-coaching @theconfidentpitch @eatmorecakebycandice Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to Kupacleda CEO, episode 262. Feeling bored of doing the same launch over and over
0:06.6	in your business, but not necessarily the ambition of starting and selling a new offer from
0:10.9	scratch. Today's case study is a test of the perfect in-between solution, selling a live
0:16.5	cohort of an existing digital course with a low-lift launch. Candice Ward, food photographer
0:22.2	and monetization coach for other food bloggers and content creators, decided to put a pull-up on
0:27.5	her Instagram story asking her followers if they would be interested in a 12-week implementation
0:32.4	focused VIP coaching cohort of her signature course. After receiving a positive response, she built out her new
0:40.1	offer with minimal effort the very next day, selling only to those who had virtually raised
0:45.0	their hand on her Instagram stories. By quietly launching only to this exclusive group through
0:50.2	Instagram stories and DMs, Candace sold out of all spots, injecting $12,000 into
0:56.1	her business in just six days. We've got the full scoop on this quiet launch and how you can
1:02.2	replicate something similar to refresh your digital courses and revenue.
1:10.3	Welcome to Cubicle to CEO, the podcast where we ask successful founders and CEOs,
1:16.0	the business questions you can't Google.
1:18.6	I'm your host, Ellen.
1:20.4	Every Monday, go behind the business in a case study style interview with a leading entrepreneur
1:24.9	who shares one specific growth strategy they've tested
1:28.2	in their own business, exactly how they implemented it, and what the results and revenue were.
1:34.7	You'll also hear financially transparent insights from my own journey, bootstrapping our
1:39.2	media company from a $300 freelance project into millions in revenue.
1:52.6	Thank you. from a $300 freelance project into millions in revenue. Hey, everyone.
1:53.8	Welcome back to the show.
	...

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